Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.

 
Nov 14 / 9:44pm

Think Insights with Google

by Philip Ryan Johnson

Think Insights

with Google

Forward thinking and rooted in data, Think Insights offers you a one-stop shop for consumer trends, marketing insights and industry research. Stay updated and join the conversation:

via thinkwithgoogle.com

Latest, free research from Google. Includes latest insights, a full research library, planning tools, facts and statistics, and much more.

A tremendous resource by Google, who is taking a big leap forward by sharing as much data, insights, and tools found in their Think with Google site.

Filed under  //  data   free   google   insights   planning   reports   research   thinkwithgoogle  
 
Oct 31 / 8:14pm

Honest and Unbiased Review Of Sprout Social

by Philip Ryan Johnson

So… Ask me what I think of Sprout social

I like it…

Ask me again what I think of it.

I reaaally like it

Okay ask me what i reaaally think of it.

Okay, if you insist.. here are my unbiased review of what i REALLY think of Sprout Social.

via askaaronlee.com

Follow the link for an overwhelmingly delightful review of Sprout Social.

For a student on a budget, look no further—Sprout Social is for you.

Filed under  //  Twitter   community management   social media   social media dashboards   tools  
 
Sep 19 / 9:45pm

Why Netflix is a cautionary tale for newspapers

by Philip Ryan Johnson

The problem for print publishers — one that Netflix arguably doesn’t share — is that their legacy business still produces the bulk of the revenue they pull in via advertising, and therefore, the incentive to de-emphasize or radically downsize that part of the business isn’t as obvious. Hence, the reason why you see so many publishers opting for paywalls, which bring in incremental revenue but are mostly intended to function like a line of sandbags, keeping existing print subscribers from deserting that business for the free web.

Netflix doesn’t have to worry about the impact of its shift on advertising revenue the way that newspapers do, which is probably why it has accelerated its move, while many print publishers are still waffling about what to do more than a decade after the rise of the consumer web. All Netflix has to worry about is the impact on its customers, which is why Hastings has become so apologetic. The effect of the changes on the company’s revenue — and the resulting decline in the company’s share price — are enough to make it obvious that people don’t like the change.

via gigaom.com

Poor, poor Netflix. This is starting to feel like the early stages of a (very) bad breakup.

We already loved you—how could we not? You have spent years enticing us—the eager and easy-to-please consumers—with simple DVD rentals and multiple-device streaming services, along with an ever-growing library of movies, documentaries, and television shows—both new and old.

Stop trying so hard to make us hate you!

Filed under  //  digital media   entertainment   netflix   news   newspapers   print   publishing   technology   trends  
 
Aug 26 / 3:28pm

Article Marketing: Mostly A Scam [Whiteboard Friday | SEOmoz]

by Philip Ryan Johnson
via seomoz.org

I really do love the quality of content produced by SEOmoz, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch.

Posts range from highly relevant to exceedingly relevant, with this week's excursion into the dark side of article (or content) marketing is no exception.

Here, Rand shows off his keen ability to be perfectly in-tune with the current state of content (or article) strategy.

Extremely relevant to anyone in the midst of planning or implementing any type of related content strategies for their organization (e.g., hiring bloggers to write on your niche topic, either for your blog or elsewhere; enabling staff to become your organization's 'industry experts' via tweeting or manning the Facebook page; or simply any other planned strategic activity with content creation a core tactic—and these will always have a certain degree of inherent risk).

Highly recommended.

Filed under  //  Rand   SEOmoz   article strategy   content strategy   guest blogging   marketing   public relations   scam   social media strategy   strategy   whiteboard friday  
 
Aug 15 / 8:45pm

A Eulogy for Google Plus | Forbes

by Philip Ryan Johnson

It may not be dead, and it’s entirely possible I’m shoveling dirt on something that’s still writhing around, promising me it is in fact the next big thing, but I’m now deaf to its cries. Google Plus is a failure no matter what the numbers may say.

25 million users in barely a month is nothing to sneeze at. Google Plus holds the honor of being one of the fastest growing websites in history, and these early numbers had analysts screaming that Facebook would be all but dead in a few more months.

But today I click on my newsfeed and see tumbleweed blowing through the barren, blank page. It’s a vast and empty wasteland, full of people who signed up but never actually stuck around to figure out how things worked in this new part of town. One simple click takes me back to Facebook, and my wall is flooded with updates and pictures from 400+ friends. This just isn’t a contest, and it never will be.

To know why G+ has failed, we must first look at how Facebook succeeded.

via forbes.com

I'm sure we'll be discussing this on Saturday. :)

UPDATE: The author wrote a follow-up article later in the day as a response to the outcry of support from Google Plus users.

Filed under  //  Google Plus   google+   review   social media   technology   trends  
 
Aug 15 / 6:09pm

A New Resource for Non-Profits: Twitter for Good [book]

by Philip Ryan Johnson
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via blog.twitter.com

New book for non-profits. But no Kindle edition—what's up with that?

Filed under  //  Twitter   book   non profit   social media strategy