Newhouse Social Media

Newhouse Social Media

PRL 530 - Newhouse Social Media  //  Class blog for PRL 530 Social Media class at the S.I. Newhouse School of Public Communications, Syracuse University. See our class wiki at http://newhousesocialmedia.pbworks.com

 
Jul 26 / 7:15am

57 Social Media Policy Examples and Resources

by Philip Ryan Johnson

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance.

But where to start?

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Here are 57 58 great social media policy templates and resources to use when building your own.

via davefleet.com

Filed under  //  American Express   FedEx   Hill & Knowlton   HP   IBM   Kodak   social media   social media guidelines   social media policy   U.S. Air Force  

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Jun 7 / 2:36pm

Facebook Growth By Age Group: Share of College-Age Users is Declining

by Philip Ryan Johnson
via radar.oreilly.com

Filed under  //  facebook   growth   social media   trends  

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May 31 / 8:01pm

90+ Essential Social Media Resources

by Philip Ryan Johnson

Now you’ve gone and done it. You’ve come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace.

We’ll just say this: No matter what you’re into — Twitter (Twitter), Facebook (Facebook), Mobile Apps, Business Development, or good-old-fashioned YouTube (YouTube) hilarity — you will find it below.

So put down your barbeque, send out another huge thanks to our men and women in uniform, and limber up your scrolling finger — it’s a big one.

If you dig the uber-list, be sure to send some comments our way down below!

via mashable.com

Filed under  //  business   facebook   Mashable   mobile   resources   social media   tech   Twitter  

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May 25 / 11:47am

Let Me Google That For You

by Philip Ryan Johnson

Let Me Google That For You

Ok, this is not very useful, but it’s immensely satisfying when someone bothers you about something that can easily be found on Google (Google). There’s no point explaining what the site does; just try it out. No, you don’t have to hide that smug smile every time you send it to someone: it’s part of the experience.

via mashable.com

Filed under  //  fun   google   triage  

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May 22 / 3:37pm

Report: Top 20 Brands on Twitter

by Philip Ryan Johnson
via briansolis.com

So, there you have it ladies and gentlemen, the best of the best on Twitter. Not too surprising, although Disney and Sony caught me off-guard.

Filed under  //  brands   topbrands   Twitter  

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May 11 / 12:40pm

7 Ways a College Student Can Start Becoming a Professional Now

by Philip Ryan Johnson
via davidspinks.com

Jobs!

Filed under  //  career   job hunt   job search   jobs   professionalism  

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May 11 / 10:04am

4 Steps to Drive Sales with a Social FAQ

by Philip Ryan Johnson

During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer).

How does zero clicks sound? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.

via convinceandconvert.com

Great rundown of how to implement a social media FAQ strategy for your organization. Goal? Help solve people's problems by creating great content...

Filed under  //  content   FAQ   sales   social media strategy  

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May 11 / 7:39am

L&Q 3/3

by Hannah Stember

During this class period we spent a substantial amount of time talking about Google Analytics. I always knew there was a way to track website traffic, but I never would have thought you could learn so much about your website traffic for free! It amazes me how many free things Google supplies that I've learned about in this class! I really feel like learning about Google Analytics and taking the time to study it will put me at a huge advantage in such a competitive job market.

 

In terms of SEO, is this truly how websites get to the top of a Google search or do they also pay to be there? It seems so simple, yet many people don't seem to even know what it is. That's why I am wondering, what exactly are the rankings in Google search based on? Solely SEO, or other things as well?

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May 10 / 6:25pm

4/7

by Amy Wrubel

Although it was only briefly discussed in class, seeing the Ipad was awesome! Playing with the "device of the future" was interesting and I want to ask for one for graduation. I also learned the differences between a journalist and a blogger. 

Will the advent of the Ipad cause more blogging traffic? Who is a credible source these days when everything is constantly being updated and monitored?

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