Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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Brian Solis

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Aug 7 / 4:20pm

We’ve Read his Work, Now Evaluate his TV Presence: Brian Solis

by Val Kinney

I’m pleased that through this course that I’ve been introduced to Brian Solis. I enjoyed reading Engage! and I now follow Brian in a variety of social media channels. On Google + earlier this week, Solis posted a link of a clip showcasing an interview he conducted with Scott McGrew, a technology reporter for NBC in the San Francisco Bay area who also hosts a weekly roundtable discussion show titled, “Press: Here.”

During the interview, Solis builds on overarching themes we’ve learned throughout the summer such as:

-         Brands need to ask their consumers, “what is it that you expect when interacting with us via social media?”

-         Consumers do want exclusive content, they want a reason to stay connected, and they want a value exchange. They want brands to come to them.

-         With social media, brands can become their own media networks.

Solis also provides his insight on Google+ and uses the phrase “its own volcanic eruption” when describing this new platform.

Any L&Qs from this video clip? http://www.viddler.com/scottmcgrew/videos/250/

Filed under  //  Brian Solis   Google+  
 
Jul 24 / 3:02pm

Brian Solis Shares Top 10 SM Resource Sites

by Val Kinney

In a blog post1 on Friday, Solis shared that a report he was involved with on the topic of social advertising will be released this week. One of the insights he shared on his blog (most likely to help build anticipation for the release) from the “industry survey of 230 brand managers, executives, and marketing professionals” (Solis, 2011, para. 1) was in regards to the top sites for social media marketing trends. When respondents were asked “to share their favorite sites, blogs, and newsletters for learning the latest about social media marketing trends” (Solis, 2011, para. 3), the following resources were mentioned:

“1. Mashable earned the top spot with 82%
2. Techcrunch followed with 61%
3. AdAge earned the third spot with 54%
4. emarketer – 44%
5. Brandweek – 36%
6. MarketingProfs – 27%
7. SmartBrief for Social Media – 26%
8. Altimeter Group – 26%
9. MarketingSherpa – 21%
10 ClickZ – 20%” (para. 4).

Do you have another site that you’ve found helpful that didn’t make this list?

1 Solis, B. (July 22, 2011). The Top 10 Marketing Sites for Social Media Marketing Trends Retrieved from http://www.briansolis.com/2011/07/the-top-marketing-sites-for-social-media-marketing-trends/

Filed under  //  Brian Solis   Social media trend sites