Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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Aug 11 / 8:52am

Listening and Engaging on Social Media Yield Positive Results

by Philip Ryan Johnson

One of the more popular KPIs was number of impressions/reach, which was cited by 42% of respondents from the high-tech industry. Additionally, 57% of those in media, entertainment or leisure industries used the number of social network fan “likes,” and 46% of those at utility and banking services companies analyzed customer satisfaction scores.

Key Performance Indicators Used to Measure the Success of Listening and Engagement Initiatives According to US Marketers, by Industry, June 2011 (% of respondents)

Additionally, many areas within a corporation can benefit from listening to and engaging customers. Respondents said that market strategy (74%), web-interactive marketing (74%), brand management (72%), public relations (64%), product marketing (63%) and market research (53%) were all corporate functions that had created strategies based on information from listening and engagement initiatives.

No matter what metrics and KPIs marketers used to track listening and engagement initiatives, many were seeing success. Sixty-three percent of respondents told Dell and Forrester Consulting they had seen a positive effect from such initiatives on brand awareness, while 57% said the same about brand sentiment, and 50% about overall business success.

US Marketers Who Have Seen Positive Impact from Listening and Engagement Initiatives on Select Business Metrics, June 2011 (% of respondents)

via emarketer.com

Filed under  //  ROI   business   engagement   listening   marketing   measurement   social media  
 
May 31 / 11:01pm

90+ Essential Social Media Resources

by Philip Ryan Johnson

Now you’ve gone and done it. You’ve come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace.

We’ll just say this: No matter what you’re into — Twitter (Twitter), Facebook (Facebook), Mobile Apps, Business Development, or good-old-fashioned YouTube (YouTube) hilarity — you will find it below.

So put down your barbeque, send out another huge thanks to our men and women in uniform, and limber up your scrolling finger — it’s a big one.

If you dig the uber-list, be sure to send some comments our way down below!

via mashable.com

Filed under  //  Mashable   Twitter   business   facebook   mobile   resources   social media   tech  
 
Jan 19 / 3:27pm

Social Media Consultants: Trust Your Gut

by Philip Ryan Johnson
Doing business by believing in your intuition is the most important skill you can have. There’s a great deal of risk being taken in the new media/social media space, and it’s important that companies are willing to take those risks in order for the space to grow. I’m nervous about some of the guidance being provided, as it counteracts the already uphill battle we’re fighting. Businesses need to be taking smart risks. If they can’t trust their consultant to pilot them through this asteroid field that we’re all flying through together, who can they trust?
via mashable.com

Filed under  //  business   consultant   social media   trust