Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
With in a week Buzz went popular among Gmail users. People have been playing with Google Buzz in Gmail for a week and Google have rolled out the improvements. They have added many features with in a week. We wanted to let you know about some tips and tricks to help you get the most out of Buzz. Here are five new tips about Buzz to get you started:
Click the link for the five tips to get your started with Google Buzz.
...how to add sites to Google Buzz, set your privacy settings (a must!), link to a Buzz post, Twitter-like @replies, posting to Buzz through email, turn certain people off, and more...
Is Buzz — Google’s new Twitter and Facebook-like social stream — the product that’s going to win Google a dominant — or at least prominent — place in the social web?
That all depends. Integration with existing social networks is critical for Buzz’s success — especially Facebook. I don’t believe Buzz can enjoy significant success without Facebook integration. When Google unveiled Buzz today, it announced that the app will share your Twitter updates with your Buzz followers. That’s great news, but you won’t be as thrilled to learn that (at least at launch) there will be no integration with Facebook at all.
Yesterday, Google unleashed Buzz to the world. In class we watched a short video clip detailing this new service (and it seems much more appealing than Google Wave):
Google Buzz uses location-based services (like I discussed in my presentation last week!) similar to the likes of Foursquare and Twitter, to "share updates, videos, photos and more." So ideally, you can 'check-in wherever you are, leave short updates on what you are doing and write reviews on the places you've been. It is also easily accessible from a mobile device (although I would prefer to see it as an app rather than having to access it through Safari on my iPhone). Also, you don't even have to type an update, you can speak a command into a mobile device and it will translate it into text--I'm still trying to figure out how to do that.
But what does this mean for other social networking sites? Can you foresee any sites losing popularity over this? I feel Google just took every social media site and meshed it together into Buzz.
A big problem I see with this is that virtually anyone can find my email address now. There are people buzz-ing me who I don't even know! Is this opening the doors to mass spammers? I'm scared of what I might find in my inbox tomorrow!
1. Google Buzz will integrate very nicely with mobile phones and maps. So this will further impact mobile social networking and online communities on the go. This could affect events PR and marketing quickly
2. It will be easy to use (where many say Twitter isn't). Google Buzz has already been described as something so simple 'your mother' would use it, according to one watcher I'm following
3. Search engines will find content much more easily than with content on Twitter. For brands this is a reputation management issue
4. For PR people, the address book has always been valuable. Whatever your current email address book is, exporting it into Gmail as well will create an instant social network
5. There will be an 'enterprise' version of Google Buzz coming soon. This will change the way internal communications works as well (and might thwn also create the Yammer.com killer)
