Behind the Scenes on 8 Innovative Social Media Campaigns
With the Behind The Social Media Campaign Series, supported by Oneupweb, Mashable took an in-depth look at the makings of eight innovative social media campaigns from Ford, Mattel, Internships.com, Old Spice, Toy Story 3, Edge Shaving Gel, The Voice and Buffalo Wild Wings.
Using Twitter, Facebook, YouTube, Foursquare and SCVNGR, among other social tools, these brands executed successful and engaging social media campaigns worth applauding.
This roundup is dedicated to outlining each campaign. If you find a particular campaign interesting, click through to the article to read the full story.
1. Twitter + Random Acts of Kindness = A Successful Social Campaign
Edge Shaving Gel’s #soirritating Twitter campaign spreads the word about its anti-irritation gel through random acts of kindness. Here’s an inside look at this creative play.
In its first three months, @EdgeShaveZone gathered about 1,500 followers, the #soirritating hashtag was used about 6,800 times, and attention from numerous media outlets contributed to mounting buzz — all of which likely contributed to Edge’s decision to continue the campaign throughout 2011. Mashable recently spoke with the team at Edelman Digital that runs the campaign, about the factors that have contributed to its success.
