Newhouse Social Media // Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.
So… Ask me what I think of Sprout social
I like it…
Ask me again what I think of it.
I reaaally like it
Okay ask me what i reaaally think of it.Okay, if you insist.. here are my unbiased review of what i REALLY think of Sprout Social.
Follow the link for an overwhelmingly delightful review of Sprout Social.
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The Nine Hats (and Counting) of Community Management
- Ambassador: Stewards the issues, pain points, needs, wants, and general feedback of the overall community of customers, prospects, fans, and vendors, inside the walls of the organization.
- Storyteller: Shares the most relevant and meaningful stories of community members with other community members and within company walls.
- Poster Child: Represents brand message, promise, tone, and experience to the core; The moving, dynamic face of the organization’s brand and everything it represents.
- Switchboard Operator: Fields direct comments, questions, complaints, and support issues to the right departments within the organization for response and handling.
- Caretaker: Pays attention to the health of the community by collecting stats and data to learn more about the successes, potential problems, growth, and movement of the community; Makes informed decisions as to where to invest energy, time, and resources next; and takes steps to directly handle any existing problems.
- Content Creator/Curator: Develops and aggregates content and programs to help further community education in portable, easy to digest chunks of knowledge for organization and community members to use and share.
- Teacher: Shares knowledge internally (i.e., training, sales, customer support) and externally through tweets, chats, blog comments, forum participation, speaking engagements, and event presence.
- Interpreter: Makes sense of external conversations for business use; Reads between the lines of community interactions, and hones in on community member concerns and big-picture ideas, even when they’re not spelled out clearly.
- Connector: Identifies strong potential connections within community and makes introductions and facilitates community relationships that are mutually beneficial to those involved.
