Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
We all know that the social customer is not only gaining influence but also inundated with content. The following diagram illustrates an example of two customer journeys and the way each interacts with different forms of media (content). This presents two challenges; one for consumers and one for brands. Consumers who live in the “stream”; that is, Twitter, the Facebook news feed, FriendFeed, Google Reader for example are inundated daily with thousands upon thousands of marketing messages. As a result, they are filtering out the content that is not relevant to them. Everything else is noise and usually ignored.
Facebook is a great way to engage your community with its business pages. From videos and photos to questions, there are myriad features on Facebook pages that help you appeal to every type of user.But how can you keep the content you post on your Facebook page fresh? If you want to get your community to engage, you need to offer something valuable and new.
Here are 25 ideas to liven up the content you share on your Facebook page. If you want tips like these for Twitter and your company blog, check out the latest eBook from the social business hub oneforty.
via ragan.com
Percolate, currently in its "double secret alpha" version, is a blogging platform that provides curated content for you to write about. The service taps into your RSS and Twitter feeds, culls content based on your interests--the stuff that "percolates up"--and then offers you the ability to share your thoughts on the subject with friends. "We're trying to make it easy for anyone to create content," Brier says, "to take away from the frustration of staring at that blank box and trying to figure out what to say."
In many ways, Percolate aims to be equal parts Tumblr, Google Reader, and Twitter. Like Tumblr, user content is divided between your own feed--called your "Filter"--and your follower feeds--called your "Brew." But instead of having to post your own content, Percolate features a steady stream of interesting content, from you and your friends, for you to comment on.
Pay attention to this one.
I tend to go absolutely crazy waiting for the launch of new tools like Percolate that have such a great potential to change how we do work on a daily basis.
The Potential Impact of Percolate & Similar Tools?
Percolate certainly falls into this last category, as do other novel ideas launched in the past few years, such as InboxQ, Feedly, Cadmus, Refynr, or Scoot.it. We might also call these tools a Don't Make Me Think! strategy of content creation.
Not yet released, but you can visit the Percolate site now to sign up for one of the launch invites.
I hate waiting.
Content creation and keeping your fans interested until they buy is a core strategy of social media. It creates a bind between customers and the brand. It creates a feeling of reciprocity. These are powerful marketing techniques.
The catch, of course, is that content is hard to create.
Most brands create blogs, but then are unable to maintain them. Or if they do, they are not really maintaining them well enough to keep fans interested enough to create any real business results.
If you are blogging on behalf of your business and trying to create a connection to your brand, here are a few templates to help you create blog posts that will provide value for your readers and keep your fans close.
During my 15 years of Web site strategy and usability work (before I got all social media on you) I very much tried to live by the two-click rule (discover the most common questions customers have about your business, and answer them on your site within two clicks or fewer).
How does zero clicks sound? Social media makes it possible. The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary.
Great rundown of how to implement a social media FAQ strategy for your organization. Goal? Help solve people's problems by creating great content...
