Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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content strategy

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Aug 26 / 3:28pm

Article Marketing: Mostly A Scam [Whiteboard Friday | SEOmoz]

by Philip Ryan Johnson
via seomoz.org

I really do love the quality of content produced by SEOmoz, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch.

Posts range from highly relevant to exceedingly relevant, with this week's excursion into the dark side of article (or content) marketing is no exception.

Here, Rand shows off his keen ability to be perfectly in-tune with the current state of content (or article) strategy.

Extremely relevant to anyone in the midst of planning or implementing any type of related content strategies for their organization (e.g., hiring bloggers to write on your niche topic, either for your blog or elsewhere; enabling staff to become your organization's 'industry experts' via tweeting or manning the Facebook page; or simply any other planned strategic activity with content creation a core tactic—and these will always have a certain degree of inherent risk).

Highly recommended.

Filed under  //  Rand   SEOmoz   article strategy   content strategy   guest blogging   marketing   public relations   scam   social media strategy   strategy   whiteboard friday  
 
Jul 16 / 12:35pm

3 Reasons Why Relevant Content Matters

by Philip Ryan Johnson

We all know that the social customer is not only gaining influence but also inundated with content. The following diagram illustrates an example of two customer journeys and the way each interacts with different forms of media (content). This presents two challenges; one for consumers and one for brands. Consumers who live in the “stream”; that is, Twitter, the Facebook news feed, FriendFeed, Google Reader for example are inundated daily with thousands upon thousands of marketing messages. As a result, they are filtering out the content that is not relevant to them. Everything else is noise and usually ignored.

via socialmediaexplorer.com

Filed under  //  Edelman   authenticity   content   content strategy   personal relevance   relevance   social media   trust  
 
Jul 16 / 11:58am

25 Content Ideas for Your Company’s Facebook Page

by Philip Ryan Johnson

Facebook is a great way to engage your community with its business pages. From videos and photos to questions, there are myriad features on Facebook pages that help you appeal to every type of user.

But how can you keep the content you post on your Facebook page fresh? If you want to get your community to engage, you need to offer something valuable and new.

Here are 25 ideas to liven up the content you share on your Facebook page. If you want tips like these for Twitter and your company blog, check out the latest eBook from the social business hub oneforty.

via ragan.com

Filed under  //  content   content strategy   facebook   fan page   ideas   social media strategy   tips  
 
Jul 7 / 6:40pm

Percolate: The Microblogging Platform Where Tumblr And Twitter Go To Hang Out | Fast Company

by Philip Ryan Johnson

Percolate, currently in its "double secret alpha" version, is a blogging platform that provides curated content for you to write about. The service taps into your RSS and Twitter feeds, culls content based on your interests--the stuff that "percolates up"--and then offers you the ability to share your thoughts on the subject with friends. "We're trying to make it easy for anyone to create content," Brier says, "to take away from the frustration of staring at that blank box and trying to figure out what to say."

In many ways, Percolate aims to be equal parts Tumblr, Google Reader, and Twitter. Like Tumblr, user content is divided between your own feed--called your "Filter"--and your follower feeds--called your "Brew." But instead of having to post your own content, Percolate features a steady stream of interesting content, from you and your friends, for you to comment on.

via fastcompany.com

Pay attention to this one.

I tend to go absolutely crazy waiting for the launch of new tools like Percolate that have such a great potential to change how we do work on a daily basis.

The Potential Impact of Percolate & Similar Tools?

  • The old 'traditional' way of creating content ➔ Spend weeks making phone calls and writing letters to find sources.
  • The 'early years of the internet' way of creating content ➔ Spend days sending emails to find sources. 
  • The 'blogging and online journalism' way of creating content ➔ Spend an afternoon or more finding sources. 
  • The 'social media and news/feed/rss reader' way of creating content ➔ Spend a morning on Google Reader or Netvibes sifting through a collection of hundreds (even thousands) subscribed news and blog feeds to find sources. Has quickly become impossible to manage so much information currently available online.
  • The 'natural language processing & Semantic Web based' ways of creating content ➔ Spend 20 minutes sorting through a small, personalized list of highly relevant content suggestions.

Percolate certainly falls into this last category, as do other novel ideas launched in the past few years, such as InboxQ, Feedly, Cadmus, Refynr, or Scoot.it. We might also call these tools a Don't Make Me Think! strategy of content creation.

Not yet released, but you can visit the Percolate site now to sign up for one of the launch invites.

I hate waiting.

Filed under  //  Twitter   content   content strategy   curation   productivity   tools   workflow