WOMMA Releases Guide to Disclosure in Social Media Marketing
via womma.org
Just released. PDF version is available to download.
Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
Most important thing I learned: When in doubt--Disclose it! Better to be safe than sorry... Question: For big celebs who do post Tweets now without disclosing that it is an endorsement, will old posts come back to bite them in the ass when the FTC does begin to regulate this medium?