Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

May 25 / 10:21am

Twitter Users Get New Email Notification Options

From now on, Twitter will send an email notification if a user you follow retweets or favorites one of your tweets.

Twitter’s official Twitter account announced the change Monday. The option is being gradually rolled out and is not yet visible to all users. When it becomes active, you will be able to turn the notifications on and off in the Twitter settings page

Seems like a much-needed feature to have with regards to increasing accessibility and usability of Twitter. Email notifications of @replies is a great way to fill the gap left by those who don't have their Twitter account open all day long or push notifications sent to their mobile phones.

Do you think this will increase Twitter use among these individuals?

Filed under  //  Twitter   accessibility   email   engagement   notifications   usability  
Mar 4 / 12:19am

Secret Password Strategies by Gina Trapani of Smarterware

The most common solutions for keeping track of your computer passwords no longer provide enough protection. Are you still doing the following?

  • Picking obvious passwords, such as 123456, abc123, [Your Pet’s Name] or [Your Mother’s Maiden Name]. Problem: Many people can guess these easily and break into your accounts.
  • Using the same password for multiple accounts. Problem: This allows a person who knows your password to access more than one of your accounts.
  • Taping password reminders to your computer screen or leaving them in the top drawer of your desk. Problem: They are easily accessible to anyone who enters your home or office.

Better strategies...

When it comes to passwords, one of the most common, riskiest, and dangerous password strategies is guaranteed to one day result in—yes—self-inflicted psychological, physical, and financial trauma (i.e., hacked email and bank accounts).

Just ask @thejohnwolf, who had to cancel nearly everything and start over. Banks and credit agencies aren't the easiest to deal with.

We all either follow this strategy now, or used to in the past:

The human condition of "it won't happen to me" leads us to use the same exact password for nearly every site we sign up for.

But this ends here, right now! Otherwise—and trust me on this—you're just asking for it. Worst-case scenario, of course, is identity theft.

Why bring this up?

Well, with what seems like an endless stream of friends and colleagues asking for help after last week's rapid succession of Twitter phishing attacks, hacked email accounts, trojans, and so on, I finally found Gina Trapani's list of strategies for creating secure passwords.

I tried to describe it to a few people—"Oh, you just create a keyword and put the site's initials in the front of it!"—only to realize I missed a few key elements. For the life of me I couldn't remember where I read this article, but I knew it was in one of my piles of old magazines somewhere.

Saving myself the trouble, I just searched for it. Thanks Google!

Trapani's method is clear, straightforward, and easy to use so that your passwords are different for each site, more secure, and most of all, easy to remember!

via bottomlinesecrets.com

Filed under  //  Gina Trapani   banking   email   hacked   login credentials   passwords   phishing   security   trauma  
Feb 16 / 11:14pm

Internet Privacy

I found the “e-mail is as public as a postcard” analogy to be a very interesting one. We use e-mails to send all kinds of information to one another. The rapid use of e-mail leaves us very vulnerable. As a general rule, you should never send anything over an e-mail that you wouldn’t write down on a postcard that anyone in the world could see. When you send an e-mail, your “postcard” goes through many other computers before arriving at its destination. Of course we all know that it is impossible to keep e-mail contained to just what can be placed on a postcard. Especially in business settings, people are constantly traveling and the best way to discuss business transactions is via e-mail.

My Question is: How can you be sure that anything is safe over the internet? Many people do their banking over the internet. Banks have placed extra privacy settings on their websites, but how can anyone be sure that they are any safer than an e-mail?

Filed under  //  privacy settings   e-mail   privacy  
Feb 10 / 11:04pm

Google Buzz, Certainly Does Sting

Yesterday, Google unleashed Buzz to the world.  In class we watched a short video clip detailing this new service (and it seems much more appealing than Google Wave):

Google Buzz uses location-based services (like I discussed in my presentation last week!) similar to the likes of Foursquare and Twitter, to "share updates, videos, photos and more."  So ideally, you can 'check-in wherever you are, leave short updates on what you are doing and write reviews on the places you've been.  It is also easily accessible from a mobile device (although I would prefer to see it as an app rather than having to access it through Safari on my iPhone).  Also, you don't even have to type an update, you can speak a command into a mobile device and it will translate it into text--I'm still trying to figure out how to do that.

But what does this mean for other social networking sites? Can you foresee any sites losing popularity over this?  I feel Google just took every social media site and meshed it together into Buzz.

A big problem I see with this is that virtually anyone can find my email address now.  There are people buzz-ing me who I don't even know! Is this opening the doors to mass spammers?  I'm scared of what I might find in my inbox tomorrow!

Filed under  //  Twitter   buzz   e-mail   foursquare   google   google buzz   social media