Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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employee policies

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Jul 24 / 11:50am

Would you pass a social media background check? – CNN.com

by Owl Coconut
via am.blogs.cnn.com

Social Intelligence is a company that scours the Internet for information, pictures, posts, etc. that individuals publicly share on social networking sites, and then sells it to potential employers. This transaction is becoming recognized as social media background checks.

The Federal Trade Commission determined that companies that research how you spend your personal time and what your hobbies are do not violate your privacy. As a result, the FTC found the company compliant with the Fair Credit Reporting Act. In other words, the Internet — and more specifically, social media — is fair game.

What are your thoughts on social media background checks? Is this a breach of privacy, or simply an additional tool for employers to further screen job candidates?

Filed under  //  employability   employee policies   jobs social media  
 
Jan 26 / 8:54pm

Takeaway About Employee Personal Blogging

by Katelyn Cozzi

Takeaway From Today's Lecture: I am really amazed by the limitations that I wasn't aware even existed in the blogging/social media world. I always see celebrities and company's using Twitter and blogs to promote their products but never really considered the legal implications behind "endorsements" and product reviews, etc. The thing that stuck out the most to me was regarding the question I asked about Twittering as an employee, but not during work hours and not specifically asked to do so by the employer. I am amazed that (technically, according to the guidelines) an employee working at a Burger King drive-thru cannot tweet about how much he or she loves Whoppers without stating that they are an employee of the company! That just blows my mind because it is something I would never expect.

Questions Remain: If the above information about employees being technically regarded as "spokespersons" for their company in the blogging world is true, then if a CEO of a company (as I have seen before) tweets about a great new product from the company, are they held to the same guidelines? Since they are technically also employees of the company, do they need to indicate on each of these tweets that they are an employee, or is the public knowledge of them as a CEO enough? Does it matter if their profile says 'CEO of ...' or do they need to indicate that directly on the post? 

Filed under  //  CEO   Twitter   blogging   employee policies   ethics