Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Aug 7 / 11:57pm

How Companies Use Twitter, Facebook And LinkedIn To Hire And Fire Employees [INFOGRAPHIC] - AllTwitter

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Learning’s
Keeping your social media presence squeaky clean has never been more important. For those of you who still believed that “social” means an informal gathering that promotes communal activity, is not aware of the new FTC ruling which allows companies like the “Social Intelligence Corps” to run social media background checks on potential employees on behalf of companies/organizations.

Although prospective candidates are required to provide consent, the screening allows Social Intelligence to search through all of the candidates social channels including Facebook, Twitter, YouTube and Linkedin, to name a few. The companies search through photos, videos, and groups to determine an applicant’s social media history dating back seven years. Companies are screening for positive and negative offenses such as racist remarks or activities, sexually explicit photos or videos, and illegal activity such as drug use. Positive examples include charitable or volunteer efforts, participation in industry blogs, and external corporate recognition.

For those of you interested in taking preventive care of your social profile, check out MindFlash, an online training firm that recently developed an infographic that reviews ways in which employers are using Twitter, Facebook, LinkedIn and blogs to screen employees.

As highlighted in this article, a 2009 CareerBuilder survey revealed 45% of companies use social sites to screen potential hires; 18% of the employers found positive content on social sites that influenced their hiring decision, while 35% found negative content which influenced their decision against hiring candidates. The leading positive decision was gauged by good feelings of the candidate’s personality, while the leading reason why employees opted out of hiring employees was listings of provocative/inappropriate photos and/or information.

Question
Why would anyone believe in this day and age that online posts are private? Has “Weinergate” and “Tiger Woods Scandal” not provided substantial enough reasons why technology and personal business should never be integrated?

Feb 1 / 7:19am

More Data Showing Employers' Concern With Your Social Media Profiles

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Just another nudge about the importance of portraying a transparent image online. Yes, use those Facebook privacy settings to your advantage. Transparency, however, may be the better strategy—treat all your social media profiles as if possible recruiters are watching.

Even if you have mastered Facebook's privacy settings, it still doesn't eliminate the chance that a possible employer is friends with one of your friends who has access to last weekend's photos.

Filed under  //  career   employability   employers   facebook   jobs   personal brand   privacy   recruiters   reputation