Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Aug 15 / 5:53pm

Will 'Foursquare Lists' Attract Users, both New and Old?

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New feature by Foursquare allows you to "share the places you love" with Foursquare lists.

Sounds similar to Twitter lists, but is it?

What do you think?

Will this attract new and old users to Foursquare? Will it be a top feature? Will it only be used by everyone, or just anyone on vacation?

What do you think the intent is of Foursquare by releasing this feature?

Is it, perhaps, to compete with Twitter or Google+?

Filed under  //  foursquare   geolocation   geotagging   lists   social media   travel   trends   users  
Feb 22 / 1:11am

Five Simple (& Fun) Ways to Promote Nonprofits on FourSquare

FourSquare is definitely starting to catch on with enterprising techie folks that love to be early adopters. That’s a good a sign. Most check-ins revolve around restaurants and cafes, but below are five simple ways you (and the nonprofit techies) can also use FourSquare to promote the nonprofits and causes your care about:

For everyone in PRL 530 thinking about the possibility of using FourSquare for their clients! Okay, I bet not many were thinking about it, but this post has some great ideas. Worth checking out.

Filed under  //  clients   foursquare   geotagging   mobile   non profit   social media  
Feb 10 / 11:04pm

Google Buzz, Certainly Does Sting

Yesterday, Google unleashed Buzz to the world.  In class we watched a short video clip detailing this new service (and it seems much more appealing than Google Wave):

Google Buzz uses location-based services (like I discussed in my presentation last week!) similar to the likes of Foursquare and Twitter, to "share updates, videos, photos and more."  So ideally, you can 'check-in wherever you are, leave short updates on what you are doing and write reviews on the places you've been.  It is also easily accessible from a mobile device (although I would prefer to see it as an app rather than having to access it through Safari on my iPhone).  Also, you don't even have to type an update, you can speak a command into a mobile device and it will translate it into text--I'm still trying to figure out how to do that.

But what does this mean for other social networking sites? Can you foresee any sites losing popularity over this?  I feel Google just took every social media site and meshed it together into Buzz.

A big problem I see with this is that virtually anyone can find my email address now.  There are people buzz-ing me who I don't even know! Is this opening the doors to mass spammers?  I'm scared of what I might find in my inbox tomorrow!

Filed under  //  Twitter   buzz   e-mail   foursquare   google   google buzz   social media  
Feb 5 / 1:39pm

Live from Social Media Week: Is it time for marketers to check in to location-based social services?

Location-based check-in services and applications (using GPS-enabled mobile devices) scare some and excite others, but if we were to judge the trend by the recent growth of services such as Foursquare, Gowalla, Loopt, Yelp and countless others, there are certainly a growing number of folks in the latter camp.

Filed under  //  foursquare   geotagging   social media   social media week  
Feb 3 / 9:22pm

What I Learned This Week

In this week's class we learned how to define social media. They are not as easy to define as one may think as they are. The class put together a variety of definitions all including something about the fact that they involve technology that allows for interactive communication. The vast variety in what you can do with social media. www.foursquare.com is a fun and interesting way to share how you spent your day. If more and more people begin to use this tool the possibilities that can be done with it are endless.

 

My question is foursquare.com going to be the next big thing or will something else beat it to the punch. There are hundreds of new social networking website ideas with lots of potential. It will be interesting to see which will blow up and take the place of facebook and twitter.

Filed under  //  foursquare   next big thing   social media defined  
Jan 27 / 9:03am

Why Foursquare Matters to you Now

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What is Foursquare?

Foursquare is social network billed as part social city guide, part friend finder, and part nightlife game. The NYC-based startup is being hailed as the next-generation social network, calling on gregarious technophiles to broadcast their locations via geo-aware mobile devices. What sets Foursquare apart from many competitors in the "local social" space is its undeniably sticky platform. Users are awarded points for their check-ins, and they scramble to earn badges and vie for bragging rights as the most frequent visitor of popular places. In short, Foursquare is fun.

I've been using Foursquare for about a week and I'm completely hooked. I can't explain it. The checking in, earning badges, and becoming mayor of this place or that—I am currently the Mayor of Starbucks. And just this morning, I stole the title of Mayor of Newhouse from another Foursquare user (and Newhouse student). The competition is fierce—but very, very fun.

Oh, and according to the linked post it has great marketing (and PR) potential. Some are even calling it the next Twitter. And hey, it's free!

Filed under  //  Twitter   foursquare   geotagging   local social