Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Nov 14 / 9:44pm

Think Insights with Google

Think Insights

with Google

Forward thinking and rooted in data, Think Insights offers you a one-stop shop for consumer trends, marketing insights and industry research. Stay updated and join the conversation:

Latest, free research from Google. Includes latest insights, a full research library, planning tools, facts and statistics, and much more.

A tremendous resource by Google, who is taking a big leap forward by sharing as much data, insights, and tools found in their Think with Google site.

Filed under  //  data   free   google   insights   planning   reports   research   thinkwithgoogle  
Aug 15 / 8:45pm

A Eulogy for Google Plus | Forbes

It may not be dead, and it’s entirely possible I’m shoveling dirt on something that’s still writhing around, promising me it is in fact the next big thing, but I’m now deaf to its cries. Google Plus is a failure no matter what the numbers may say.

25 million users in barely a month is nothing to sneeze at. Google Plus holds the honor of being one of the fastest growing websites in history, and these early numbers had analysts screaming that Facebook would be all but dead in a few more months.

But today I click on my newsfeed and see tumbleweed blowing through the barren, blank page. It’s a vast and empty wasteland, full of people who signed up but never actually stuck around to figure out how things worked in this new part of town. One simple click takes me back to Facebook, and my wall is flooded with updates and pictures from 400+ friends. This just isn’t a contest, and it never will be.

To know why G+ has failed, we must first look at how Facebook succeeded.

I'm sure we'll be discussing this on Saturday. :)

UPDATE: The author wrote a follow-up article later in the day as a response to the outcry of support from Google Plus users.

Filed under  //  Google Plus   google+   review   social media   technology   trends  
Aug 7 / 9:40pm

Facebook Android Update - Too good to be true?

by Scar

So, my Droid told me today that I needed a Facebook update…in a really sneaky way.  It showed up at the top of my news feed. Like Facebook was one of my friends. I checked throughout the day, and there it was.  Always at the top of my news feed.  Thinking it might never go away, I relented and downloaded the update.

At first, I thought, “Wow. This is a lot better.”  It’s so much faster, and so much more like Facebook on a regular computer.

But then, creepiness.   I went to find friends, and it somehow synced with all of the people in my phone.  I had copied some work contacts onto my personal phone, so there was my work network on Facebook...with photos. This really, REALLY creeped me out.  I like the new app, but wish Facebook hadn’t gone into my contacts and then found them all on Facebook. What's creepier is that all of the photos matched perfectly.  Not one was wrong.   
Yes, I had to acknowledge the update's permissions before downloading, but some customizable privacy permissions would have been nice.  Is some privacy a bad thing?  I don't like that Facebook knows who all of my contacts are.  That's perhaps taking things too far.  They may be feeling the pressure from Google+, but a little restraint or forewarning would be nice.  Now, how can I go back to the old version?
Facebook for Android  got a long overdue update tonight (perhaps the final push was Mark Zuckerberg’s installing the Android app himself last week?), after playing second fiddle to the iOS version for far too long. The updated app gains some of the iPhone’s client look and feel, but also adds a draggable Notifications drawer and a new photo reel showing pictures and videos from friends.

The new client for Android supports more actions from the main screen. You can now respond to friend requests in the app, for example. There’s also a one-touch button to post a status update, support for Events — including RSVP in the app — and the new photo reel along the bottom. A Facebook spokesperson told me via email that the new client now supports in-app video playback that uses H.264 encoding, although I haven’t tried videos just yet. None of my friends are camera-happy today, it seems.

Android device owners that already have Facebook installed will see an update in the Android Market now. There’s still room for improvement here — I’m thinking support for Facebook chat and contact groups — but overall, the overhaul is welcome. And the Notification shade is a nice play on the native Android notifications, allowing Facebook users to be informed, but not overwhelmed with new information from their friends. After missing the fuller-featured app when I moved from iOS to Android in January, I’m ecstatic that I now have a richer Facebook experience — consider that a warning to all of my Facebook friends that I’ll be annoying them far more often now.

Many of the updates seem designed to keep users in the application longer. That’s not a bad thing — I personally prefer to stay in apps instead of bouncing out to the web for related features. Though like other Facebook mobile products, the new Android client doesn’t yet have ads, Android’s massive growing user base combined with increased engagement could make a killer platform for mobile revenue opportunities.

Filed under  //  privacy settings   Google+   facebook  
Aug 7 / 4:20pm

We’ve Read his Work, Now Evaluate his TV Presence: Brian Solis

I’m pleased that through this course that I’ve been introduced to Brian Solis. I enjoyed reading Engage! and I now follow Brian in a variety of social media channels. On Google + earlier this week, Solis posted a link of a clip showcasing an interview he conducted with Scott McGrew, a technology reporter for NBC in the San Francisco Bay area who also hosts a weekly roundtable discussion show titled, “Press: Here.”

During the interview, Solis builds on overarching themes we’ve learned throughout the summer such as:

-         Brands need to ask their consumers, “what is it that you expect when interacting with us via social media?”

-         Consumers do want exclusive content, they want a reason to stay connected, and they want a value exchange. They want brands to come to them.

-         With social media, brands can become their own media networks.

Solis also provides his insight on Google+ and uses the phrase “its own volcanic eruption” when describing this new platform.

Any L&Qs from this video clip?

Filed under  //  Brian Solis   Google+  
Jul 31 / 9:03pm

Beyond Google+: From Circles to Echo Chambers

One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what Google+ calls ‘circles’ that expand and contract as we pass through various life stages, jobs, relationships and experiences in our lives.

This contrast is very instructive as to the future, and is particularly important for brands trying to engage with their customer communities. By now, most brands have overcome their reticence to participate in social media, and exhausted their knee-jerk reaction to buy their way to a sizable social footprint that is at least comparable to their competitors. But the challenges continue to arise.

This new reframing, just as Twitter emerged after Facebook, and Google+ after Twitter, we will see more social platforms emerge that will become increasingly sophisticated and nuanjced in their expression of how individiuals prefer to relate to each other.  Ultimately, it’s possible that these platforms themselves will be designed as templates that the users themselves can customize in terms of the best way to express their community and experience of life.

What this means for brands is significant. It is already challenging to engage and maintain the interest of your customers in real time across multiple platforms, especially as many brands are still fighting the inertia that inevitably comes with hierarchical structures designed with control in mind. But now, as the social business marketplace becomes increasingly fragmented and more and more micro-communities, specific to a variety of media (Path, Instagram) start to emerge, brands face the prospect of reaching an increasing number of specific audiences, conversations and communities all in real time.

Filed under  //  Google Plus   brands   google+   social media   trends  
Jul 15 / 8:01am

6 slideshows to get you started with Google+

With the launch of Google+ came lots of questions. Who should join? Is it another Facebook? Do I really need to add one more weapon to my social media arsenal? Early adopters of new technologies jumped for joy and implored everyone to jump in with them. The more cautious sat back quietly and said, “hmmmmm…”. Where can we find claritiy? Members of the SlideShare community have distilled the complexities and offer answers in the following slideshows.

In “Google+, What is it and why should we take notice?” UK firm Nixon McInnes offers an overview of its features and takes an informed yet cautious approach to adopting the new service.

Filed under  //  Google Plus   Google+   slideshare   slideshow   tutorial  
Jul 15 / 6:20am

Google+ in 15 Minutes a Day

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SEOmoz article with a great list of Google+ tips.

Filed under  //  Google Plus   google+   tips   tutorial  
Jul 8 / 8:57am

The Full Explanation of Google+ Invites

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Finally, we have solid answers to many of our Google+ invite questions!

The post sheds light on the fact that the sending of invites must also be received and then accepted within the same limited time frame from when invites become available and when they are turned off a short time after.

So apparently, if you are sharing Google+ invites with your friends, only those who are ready to receive it on the other end and then click the link to sign up will actually find themselves with a Google+ account before Google flips off the switch, as we've seen so far.

Knowing this fact has helped to ease my own frustration and false assumptions surrounding the whole invite process.

Filed under  //  Google Plus   Google+   answers   innovation   invites   social media