Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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google analytics

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May 15 / 5:17pm

The successes of Google Analytics and hashtags

by Kristen O'Hara

L: I was fairly surprised at the the amount of information is available through Google Analytics. For a free service, it provides users with such valuable information about measurement and metrics. Additionally, I am very glad Tonya and Jamie were able to explain the gist of Google Adwords. It can also be an extremely useful tool, and why every single nonprofit organization is not utilizing it is mind-boggling. Why isn't Google running the world? Well, G+ was never picked up as a great idea, and never got the following it expected.

Q: What is the best way to communicate Twitter hashtags to key publics? Is it ethical to use a hashtag on Twitter to benefit your product/service if you did not create it? 

Filed under  //  Google AdWords   Twitter hashtag   google analytics  
 
Mar 4 / 4:54pm

L&Q March 2nd

by Katelyn Cozzi

Learning about SEO and Google Analytics today was so interesting because I know that once we try to implement social media tactics into the workplace and with our clients, these results are one of the main ways the success will be judged. That is why it is so important to understand how it works and how to use these free, impressive tools to better understand your target market.

This leads me to the question, though, how can we use the information from Google Analytics and decide what changes need to be make to increase traffic, visibility, etc.? What steps can be taken to make improvements based on the data we receive?

Filed under  //  SEO   google analytics  
 
Mar 3 / 11:16pm

Class 3-2-10: Google Analytics

by Lauren Baer

I found the information we learned about from Google Analytics to be very interesting. Google Analytics has the ability to measure information that you never even knew you cared about. I am excited to get Google Analytics set up on my posterous blog and see what it finds. I believe that this is going to be a great tool to use for our clients as it appears to be a very efficient way of tracking website traffic.

Question: Because Analytics was not working when I tried to set it up I still do not know exactly how it works. If you want to measure your client’s website traffic do you have to set up a separate analytics account for each page or if you set it up for the site will it track the traffic as a while and also on each individual page?

Filed under  //  google analytics   tracking tools  
 
Feb 19 / 3:25am

Beginning Analytics: Interpreting and Acting on Your Data

by Philip Ryan Johnson
via youtube.com

Understanding and taking action on Google Analytics data.

Filed under  //  ROI   analytics   google   google analytics   social media tracking  
 
Feb 19 / 3:16am

Welcome to the World of Web Analytics 2.0

by Philip Ryan Johnson

A key shift in the Web Analytics 2.0 world is that we don’t simply measure KPI’s but rather we do Key Insights Analysis (KIA’s) such as:

  • Click Density Analysis
  • Visitor Primary Purposes
  • Task Completion Rates
  • Segmented Visitor Trends
  • Raw Voice of Customer Pareto Analysis
  • Multi Channel Revenue Impact
via webanalytics.globalthoughtz.com

Page views, path analysis, hits, visitors, and so on just aren't cutting it anymore. Think I'll grab this book too...

Filed under  //  KIA   KPI   ROI   analyticas   google analytics   measurement