Learnings and Questions 2/24
The most important thing I learned in class was how quickly a company like Naver can expand and take control of their market. This was incredibly obvious not only from the graphs that showed their expansion, but also the fact that when Café USA was created for Kathleen Stephens it was created on Daum because Daum was the most used at that time. I do not understand why the U.S. and Stephens have not created another Café’ on Naver if it is now more possible. Plenty of Myspace and Facebook users have accounts on both so it does not seem illogical for them to use both Naver and Daum. An important question that remains unanswered for me though is what was Naver doing differently than Daum that it was able to take over such a large portion of the market in South Korea? In the U.S. we have seen a similar situation with Facebook expanding and taking more of the market that Myspace originally had. This is valuable to my life and career because knowing the strategies and tactics Naver used to become more used than Daum could be beneficial to understand so that I could apply what I have learned from them to my own projects and strategies for clients in the future. I was also jealous to learn that me2DAY allows users 150 characters that Hyunjin Seo said would enable a user to say more than the 140 English characters Twitter allows us. Since I talk a lot and tend to be long winded I really wish I knew Korean so I could use me2DAY or perhaps Twitter could lend me a few more characters.
