Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Apr 14 / 6:58pm

L&Q April 14th

In yesterday's class, I learned a great deal about the use of mobile apps, something I am completely unfamiliar with since I do not yet own a smart phone. As another poster mentioned, I feel less connected to the world because of it. This summer when my contract expires, I will need to decide between a Blackberry and an iPhone (if all goes well with the crossover into Verizon). This may be a little bit off topic, but I find it difficult to decide between the two. I tend to prefer Apple products and love the iPhone, but I feel as through the Blackberry is the expected norm among my peers, coworkers, friends, etc. How will apps influence which phones people prefer? Does it at all? Also, learning about native mobile vs. web-based apps makes me realize how little I actually know about this high-potential area in social media. With all of the millions of apps out there, how can one be successful? Is designing one similar to designing a Web site, or is it completely different? All of these are questions I am interested in exploring.

Filed under  //  Blackberry   iPhone   mobile apps  
Apr 8 / 10:19pm

Apple iObsession takes its toll

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Please note the "uBROKE," which pretty much sums up my iLife Apple Fan Boy ridiculousness:

  • iPad 32GB
  • MacBook Pro 17"
  • MacBook 13" 
  • iMac (original Blueberry) 
  • PowerBook G4 15"
  • iPhone 2G
  • iPhone 3G 
  • iPod Touch 
  • iPod (original) 
  • Shuffle (original)

Not to mention 600-700+ apps (and growing)...

Filed under  //  apple   imac   ipad   iphone   ipod   itouch   macbook   ubroke  
Jan 14 / 8:24am

Mobile Web to Surpass Desktop Web by 2013

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That's an even more aggressive outlook than Morgan Stanley's projection that the mobile Web will outstrip the desktop Web in five years.

Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.

I've had an iPhone since Day One, and it soon became obvious how desperate smartphone manufacturers were to catch up. Apple set the mobile web growth momentum to such a pace that I'm not surprised at Gartner's forecast.

And I wouldn't be surprised if it happened even sooner. What do you think?

Filed under  //  desktop web   desktops   forecast   gartner   iphone   mobile   mobile web   smartphones   trends   web  
Jan 14 / 6:31am

MediaPost Publications Ford's Message: We Are The Medium 01/12/2010

In regard to Ford's focus on in-car technology for music, entertainment, communications and information: "The bottom line is, when you enter your car, it should be as cool as your iPhone.

Wise words indeed. I love Ford.

Filed under  //  ford   iphone   social media   strategy