Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
Just another nudge about the importance of portraying a transparent image online. Yes, use those Facebook privacy settings to your advantage. Transparency, however, may be the better strategy—treat all your social media profiles as if possible recruiters are watching.
Even if you have mastered Facebook's privacy settings, it still doesn't eliminate the chance that a possible employer is friends with one of your friends who has access to last weekend's photos.
“There is a shift in recruitment best practices occurring right now,” said Jim Sullivan, JCSI’s founder and president. “Companies are finding that it is far more productive to reach high quality candidates with online research and social media networking. This requires recruiting teams to develop new skills to communicate with potential candidates in their own online communities.”
More proof that you need an personal brand/presence online. Additionally, the study points out that recruiters are relying more heavily on social media to find recruits because of less resources, money, and time to spend on the hiring process. They want to hire new employees as quick and efficiently as possible.
Social job searching. New integration with LinkedIn, with a tutorial video here.
