Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Aug 7 / 11:57pm

How Companies Use Twitter, Facebook And LinkedIn To Hire And Fire Employees [INFOGRAPHIC] - AllTwitter

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Learning’s
Keeping your social media presence squeaky clean has never been more important. For those of you who still believed that “social” means an informal gathering that promotes communal activity, is not aware of the new FTC ruling which allows companies like the “Social Intelligence Corps” to run social media background checks on potential employees on behalf of companies/organizations.

Although prospective candidates are required to provide consent, the screening allows Social Intelligence to search through all of the candidates social channels including Facebook, Twitter, YouTube and Linkedin, to name a few. The companies search through photos, videos, and groups to determine an applicant’s social media history dating back seven years. Companies are screening for positive and negative offenses such as racist remarks or activities, sexually explicit photos or videos, and illegal activity such as drug use. Positive examples include charitable or volunteer efforts, participation in industry blogs, and external corporate recognition.

For those of you interested in taking preventive care of your social profile, check out MindFlash, an online training firm that recently developed an infographic that reviews ways in which employers are using Twitter, Facebook, LinkedIn and blogs to screen employees.

As highlighted in this article, a 2009 CareerBuilder survey revealed 45% of companies use social sites to screen potential hires; 18% of the employers found positive content on social sites that influenced their hiring decision, while 35% found negative content which influenced their decision against hiring candidates. The leading positive decision was gauged by good feelings of the candidate’s personality, while the leading reason why employees opted out of hiring employees was listings of provocative/inappropriate photos and/or information.

Question
Why would anyone believe in this day and age that online posts are private? Has “Weinergate” and “Tiger Woods Scandal” not provided substantial enough reasons why technology and personal business should never be integrated?

Jun 6 / 5:01pm

Survey: Social marketing use high, LinkedIn favored

A majority of marketers are engaging in social media as a marketing channel, and a large number of those consider the professional networking site LinkedIn as offering the best ROI.

The “BMA Project Case Study,” a survey of Business Marketing Association members by online research company Itracks Online Data Collection, found that 89% of respondents are using social media as part of their marketing mix. LinkedIn was favored as providing the greatest ROI by 49% of respondents, followed by Twitter (20%), Facebook (15%), blogs and videos (11%) and YouTube (6%).

Interesting survey of Business Marketing Association members found LinkedIn to be the most favored social media platform among marketers, with greater return on investment (ROI) than Twitter, Facebook, or blogs/videos.

The study begs the question as to whether these results apply to public relations practitioners.

Cheers to @sharilee for the link.

Filed under  //  ROI   Twitter   facebook   linkedin   marketing   research   social media  
Mar 24 / 8:54am

Learnings and Questions March 24, 2010

The most important thing I learned from the in class presentation this week is how easy it is to create a productive profile on a site like LinkedIn. I have received multiple invitations by people to join during my undergraduate years but I have been overwhelmed by the thought of creating a profile for employers to review online. The presentation explained how valuable it can be to have recommendations on there and that I do have the resources from Newhouse to have a great LinkedIn profile. This would be very valuable for my future career because even though I am not really sure what I want to do after graduate school it will help get my name out there and I might hear from a company or an employer that I might never would have thought to contact on my own. The important question that remains unanswered for me then is how can one adjust their profile on a site like LinkedIn if they are not receiving attention from the types of PR jobs they really are interested in or if they are receiving no attention at all?

Filed under  //  Newhouse   PR   linkedin