Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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Aug 26 / 3:28pm

Article Marketing: Mostly A Scam [Whiteboard Friday | SEOmoz]

by Philip Ryan Johnson
via seomoz.org

I really do love the quality of content produced by SEOmoz, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch.

Posts range from highly relevant to exceedingly relevant, with this week's excursion into the dark side of article (or content) marketing is no exception.

Here, Rand shows off his keen ability to be perfectly in-tune with the current state of content (or article) strategy.

Extremely relevant to anyone in the midst of planning or implementing any type of related content strategies for their organization (e.g., hiring bloggers to write on your niche topic, either for your blog or elsewhere; enabling staff to become your organization's 'industry experts' via tweeting or manning the Facebook page; or simply any other planned strategic activity with content creation a core tactic—and these will always have a certain degree of inherent risk).

Highly recommended.

Filed under  //  Rand   SEOmoz   article strategy   content strategy   guest blogging   marketing   public relations   scam   social media strategy   strategy   whiteboard friday  
 
Aug 11 / 8:52am

Listening and Engaging on Social Media Yield Positive Results

by Philip Ryan Johnson

One of the more popular KPIs was number of impressions/reach, which was cited by 42% of respondents from the high-tech industry. Additionally, 57% of those in media, entertainment or leisure industries used the number of social network fan “likes,” and 46% of those at utility and banking services companies analyzed customer satisfaction scores.

Key Performance Indicators Used to Measure the Success of Listening and Engagement Initiatives According to US Marketers, by Industry, June 2011 (% of respondents)

Additionally, many areas within a corporation can benefit from listening to and engaging customers. Respondents said that market strategy (74%), web-interactive marketing (74%), brand management (72%), public relations (64%), product marketing (63%) and market research (53%) were all corporate functions that had created strategies based on information from listening and engagement initiatives.

No matter what metrics and KPIs marketers used to track listening and engagement initiatives, many were seeing success. Sixty-three percent of respondents told Dell and Forrester Consulting they had seen a positive effect from such initiatives on brand awareness, while 57% said the same about brand sentiment, and 50% about overall business success.

US Marketers Who Have Seen Positive Impact from Listening and Engagement Initiatives on Select Business Metrics, June 2011 (% of respondents)

via emarketer.com

Filed under  //  ROI   business   engagement   listening   marketing   measurement   social media  
 
Jun 6 / 5:01pm

Survey: Social marketing use high, LinkedIn favored

by Philip Ryan Johnson
A majority of marketers are engaging in social media as a marketing channel, and a large number of those consider the professional networking site LinkedIn as offering the best ROI.

The “BMA Project Case Study,” a survey of Business Marketing Association members by online research company Itracks Online Data Collection, found that 89% of respondents are using social media as part of their marketing mix. LinkedIn was favored as providing the greatest ROI by 49% of respondents, followed by Twitter (20%), Facebook (15%), blogs and videos (11%) and YouTube (6%).

via btobonline.com

Interesting survey of Business Marketing Association members found LinkedIn to be the most favored social media platform among marketers, with greater return on investment (ROI) than Twitter, Facebook, or blogs/videos.

The study begs the question as to whether these results apply to public relations practitioners.

Cheers to @sharilee for the link.

Filed under  //  ROI   Twitter   facebook   linkedin   marketing   research   social media