Rick Sanchez: Move Over Twitter... Make Room for Tumblr
There are, of course, limitations to getting your news -- and having news reported -- in 140 characters or less. A tweet is just too short to convey detail or context, and multiple tweets one after another become annoying.
That's where Tumblr comes in.
It's what Goldilocks would call, "just right." It's not a full-blown blog and it's not a one-sentence message service. It is, as Steve Rubel noted last week, a "hybrid," a platform that is "...a social network for both original and curated content... longer than a tweet and often more visual in nature."
And that's what makes it the newest and potentially one of the best tools that journalists now have.
Increasing buzz surrounding how Tumblr better enables journalists to spread news with the ease and immediacy of Twitter, but without the 140 character cap — which often forces journalists to limit context and factual details. Thoughts on how a shift toward Tumblr may impact the way that PR practitioners approach media relations?
