Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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May 31 / 11:01pm

90+ Essential Social Media Resources

by Philip Ryan Johnson

Now you’ve gone and done it. You’ve come across a list so enormous, so useful, and so awesome, our futile attempts to describe it have been lost in the tubes of cyberspace.

We’ll just say this: No matter what you’re into — Twitter (Twitter), Facebook (Facebook), Mobile Apps, Business Development, or good-old-fashioned YouTube (YouTube) hilarity — you will find it below.

So put down your barbeque, send out another huge thanks to our men and women in uniform, and limber up your scrolling finger — it’s a big one.

If you dig the uber-list, be sure to send some comments our way down below!

via mashable.com

Filed under  //  Mashable   Twitter   business   facebook   mobile   resources   social media   tech  
 
Feb 22 / 1:11am

Five Simple (& Fun) Ways to Promote Nonprofits on FourSquare

by Philip Ryan Johnson
FourSquare is definitely starting to catch on with enterprising techie folks that love to be early adopters. That’s a good a sign. Most check-ins revolve around restaurants and cafes, but below are five simple ways you (and the nonprofit techies) can also use FourSquare to promote the nonprofits and causes your care about:
via nonprofitorgs.wordpress.com

For everyone in PRL 530 thinking about the possibility of using FourSquare for their clients! Okay, I bet not many were thinking about it, but this post has some great ideas. Worth checking out.

Filed under  //  clients   foursquare   geotagging   mobile   non profit   social media  
 
Feb 17 / 3:18pm

Facebook to Launch 'Zero' Site for Non-Smartphones

by Philip Ryan Johnson

The world's biggest social network has revealed details of a stripped-down, text-only version of its mobile site called Facebook Zero.

The low-bandwidth site is aimed at people viewing Facebook on their mobile and will launch "in the coming weeks".

via news.bbc.co.uk

Filed under  //  facebook   mobile   mobile web   smartphones   zero  
 
Feb 10 / 2:36pm

Google Buzz launches: 5 First Look Tips for PR and Marketing Practitioners

by Philip Ryan Johnson
1. Google Buzz will integrate very nicely with mobile phones and maps. So this will further impact mobile social networking and online communities on the go. This could affect events PR and marketing quickly
2. It will be easy to use (where many say Twitter isn't). Google Buzz has already been described as something so simple 'your mother' would use it, according to one watcher I'm following
3. Search engines will find content much more easily than with content on Twitter. For brands this is a reputation management issue
4. For PR people, the address book has always been valuable. Whatever your current email address book is, exporting it into Gmail as well will create an instant social network
5. There will be an 'enterprise' version of Google Buzz coming soon. This will change the way internal communications works as well (and might thwn also create the Yammer.com killer)
via theblogconsultancy.typepad.com

Filed under  //  buzz   google buzz   mobile   tips  
 
Jan 14 / 8:24am

Mobile Web to Surpass Desktop Web by 2013

by Philip Ryan Johnson

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That's an even more aggressive outlook than Morgan Stanley's projection that the mobile Web will outstrip the desktop Web in five years.

Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.

via mediapost.com

I've had an iPhone since Day One, and it soon became obvious how desperate smartphone manufacturers were to catch up. Apple set the mobile web growth momentum to such a pace that I'm not surprised at Gartner's forecast.

And I wouldn't be surprised if it happened even sooner. What do you think?

Filed under  //  desktop web   desktops   forecast   gartner   iphone   mobile   mobile web   smartphones   trends   web  
 
Jan 13 / 8:35pm

Red Cross Raises $800,000+ for Haiti Through Text Message Campaign

by Philip Ryan Johnson
Susan Watson, director of marketing and visibility for the Red Cross, tells us that they’re getting reports every half hour with the latest donation numbers, and the current total — as of 4:30 p.m. EST — is greater than $800,000 for text message donations alone.
via mashable.com

Wow. This is a great testament to the power of social media and mobile campaigns during a natural disaster crisis. Much can be learned from this for future disasters.

Filed under  //  donations   earthquake   haiti   mobile   natural disaster   red cross   social media