Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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mobile apps

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Apr 14 / 8:15pm

Mobile Apps

by Anna Stein

In class yesterday I learned about how Mobile Apps are being utilized by companies in new and innovative ways. My question is in regards to where this trend is leading us? Is it possible that pretty soon we will no longer need credit cards and IDs and it's all electronic via our smartphones? Stores in many Asian countries already have the technology to scan bar codes from cell phones, what is next?

Filed under  //  mobile apps   mobile technology   smartphones  
 
Apr 14 / 6:58pm

L&Q April 14th

by Katelyn Cozzi

In yesterday's class, I learned a great deal about the use of mobile apps, something I am completely unfamiliar with since I do not yet own a smart phone. As another poster mentioned, I feel less connected to the world because of it. This summer when my contract expires, I will need to decide between a Blackberry and an iPhone (if all goes well with the crossover into Verizon). This may be a little bit off topic, but I find it difficult to decide between the two. I tend to prefer Apple products and love the iPhone, but I feel as through the Blackberry is the expected norm among my peers, coworkers, friends, etc. How will apps influence which phones people prefer? Does it at all? Also, learning about native mobile vs. web-based apps makes me realize how little I actually know about this high-potential area in social media. With all of the millions of apps out there, how can one be successful? Is designing one similar to designing a Web site, or is it completely different? All of these are questions I am interested in exploring.

Filed under  //  Blackberry   iPhone   mobile apps  
 
Apr 14 / 12:02pm

Learnings and Questions April 14, 2010

by Stefanie Slekis

The most important thing I learned for class was about native versus web based apps when we were preparing our presentation. I definitely see the pros in each which is why hybrid apps seem like they might be the best option. It was also neat to learn through case studies how companies can broaden their reach to customers through mobile apps. This is valuable to my future career because the use of social media is growing and mobile apps are definitely something a future client could be considering as a part of their mobile marketing strategy just like Starbucks did. It is important for me to know how other companies have been successful or have had problems with mobile apps so that I could steer a future client in the most productive direction for them. The question that definitely remains for me is if you are a smaller business how do you get your mobile app out there so that it is helping generate revenue for your company? Professor Johnson brought this point to our attention because there are billions of apps out there and a company does not want to put energy into something that is just going to be created and sit around only not to be found by the publics you were trying to reach.  

Filed under  //  Starbucks   mobile apps   social media