Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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mobile web

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Apr 13 / 5:55pm

Starbucks iPhone App

by Lauren Baer

            Today we saw the new Starbucks card iPhone app. With this app you can check your card balance, reload your card, and pay for your drink on your phone. Starbucks is being extremely innovative by introducing this technology to their stores. The convince of being able to pay with your phone in addition to the promotions that go along with it will definitely make this app a success. This is the credit card of the future!  

One of promotions that come with paying on your phone is free internet on your computer when you pay with your iphone. Starbucks and Apple both currently have contracts with ATT. My Question is: How will this change when Apple’s contract ends with ATT and the iPhone is released to customers on other networks.

Filed under  //  Mobile App   Starbucks   Starbucks Mobile   mobile web  
 
Feb 17 / 3:18pm

Facebook to Launch 'Zero' Site for Non-Smartphones

by Philip Ryan Johnson

The world's biggest social network has revealed details of a stripped-down, text-only version of its mobile site called Facebook Zero.

The low-bandwidth site is aimed at people viewing Facebook on their mobile and will launch "in the coming weeks".

via news.bbc.co.uk

Filed under  //  facebook   mobile   mobile web   smartphones   zero  
 
Jan 14 / 8:24am

Mobile Web to Surpass Desktop Web by 2013

by Philip Ryan Johnson

Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That's an even more aggressive outlook than Morgan Stanley's projection that the mobile Web will outstrip the desktop Web in five years.

Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.

via mediapost.com

I've had an iPhone since Day One, and it soon became obvious how desperate smartphone manufacturers were to catch up. Apple set the mobile web growth momentum to such a pace that I'm not surprised at Gartner's forecast.

And I wouldn't be surprised if it happened even sooner. What do you think?

Filed under  //  desktop web   desktops   forecast   gartner   iphone   mobile   mobile web   smartphones   trends   web