Newhouse Social Media // Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.
Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest-running and most popular blogs for nonprofits and co-author of the forthcoming book, “The Networked Nonprofit,” to be published by J. Wiley in 2010. Beth is also the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services. SmartBrief on Social Media Lead Editor Jesse Stanchak caught up with Beth to ask about social-media best practices for nonprofits.
FourSquare is definitely starting to catch on with enterprising techie folks that love to be early adopters. That’s a good a sign. Most check-ins revolve around restaurants and cafes, but below are five simple ways you (and the nonprofit techies) can also use FourSquare to promote the nonprofits and causes your care about:
For everyone in PRL 530 thinking about the possibility of using FourSquare for their clients! Okay, I bet not many were thinking about it, but this post has some great ideas. Worth checking out.
Here’s my advice on managing your Facebook fan page:
- Set your vanity URL
- Install applications
- Import RSS in the Notes application
- Frequently share useful articles and videos
- Post upcoming events
- Provide info to Facebook fans first
- Post discounts, deals and coupons — skip the line pass, secret sales, bring a friend coupon
- Ask fans for their feedback and insight to improve your products/services and do a drawing for one lucky participant
- Set appropriate privacy settings on your personal page
