Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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old spice

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Aug 4 / 6:19pm

Old Spice Is Killing It on YouTube Again, but Sales Are Down

by Philip Ryan Johnson
Cooling the deals has led Old Spice body wash to a 24% sales decline in the four weeks ended July 10 and a 9% decline for the 12-weeks period vs. a year ago, according to SymphonyIRI data. Yet it's still ahead of Axe for each of those periods and, by a smaller margin, for the 52 weeks. And any way you cut it, Old Spice is the leading men's brand now -- though that data doesn't cover Walmart, club and dollar stores. And Beiersdorf's Nivea and Henkel's Right Guard are gaining more ground than either of late.
via adage.com

Filed under  //  ROI   old spice   social media   stats