Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Filed under

personal brand

See all posts on posterous with this tag »
 
Feb 10 / 10:47pm

Fine-Tuning Your Social Media Profiles for Maximum Impact

by Philip Ryan Johnson
Update: I just discovered one of our blog contributors and classmate, Mallory Shelter (@malshelter), found this long before I did over on her PR job-hunting blog. Must give credit where credit is due!

Media_httpfarm5static_fxfdd
Photo by bjornmeansbear.

1. Go with the Brill Street approach.  Say you're the expert even if you're not or at the risk of seeming plastic to the world around you.  LOTS of companies and people doing this.
via hrcapitalist.com

The HR Capitalist has a great take on what you should—and should not—be putting into your social media profiles, bios, and "About Me" pages.

It's easy to end up sounding like a tool if you overdo your personal branding efforts. But you shouldn't limit yourself either.

The big no-no? Leaving it completely blank.

Filed under  //  about   bio   personal brand   personal branding   profiles   social media  
 
Feb 1 / 7:19am

More Data Showing Employers' Concern With Your Social Media Profiles

by Philip Ryan Johnson
Media_httpwwwnevilleh_lgjah
via nevillehobson.com

Just another nudge about the importance of portraying a transparent image online. Yes, use those Facebook privacy settings to your advantage. Transparency, however, may be the better strategy—treat all your social media profiles as if possible recruiters are watching.

Even if you have mastered Facebook's privacy settings, it still doesn't eliminate the chance that a possible employer is friends with one of your friends who has access to last weekend's photos.

Filed under  //  career   employability   employers   facebook   jobs   personal brand   privacy   recruiters   reputation  
 
Jan 21 / 1:51pm

Social Media's Growing Impact on Recruitment Process for Employers

by Philip Ryan Johnson

jcsi-job-survey-most-important-recruitment-metrics-january-2010.jpg

“There is a shift in recruitment best practices occurring right now,” said Jim Sullivan, JCSI’s founder and president. “Companies are finding that it is far more productive to reach high quality candidates with online research and social media networking. This requires recruiting teams to develop new skills to communicate with potential candidates in their own online communities.”

via marketingcharts.com

More proof that you need an personal brand/presence online. Additionally, the study points out that recruiters are relying more heavily on social media to find recruits because of less resources, money, and time to spend on the hiring process. They want to hire new employees as quick and efficiently as possible.

Filed under  //  career   employability   hr   jobs   personal brand   recruitment   research   social media