Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Filed under

personal branding

See all posts on posterous with this tag »
 
Oct 26 / 1:58pm

5 Ways to Get a Job Through YouTube

by Philip Ryan Johnson

Not only is it possible to use YouTube to get a job, but it’s becoming a more popular option, especially for the current crop of would-be-employees that grew up with web video.

Some argue that video is a more personal tool for job searching, acting as a digital interview, while others see it as cold and alienating, as it lacks the face-to-face element. But YouTube isn’t just about video resumes — there are a variety of creative ways to hop online and get hired.

via mashable.com

Filed under  //  career   job hunt   personal branding   youtube  
 
Feb 10 / 10:47pm

Fine-Tuning Your Social Media Profiles for Maximum Impact

by Philip Ryan Johnson
Update: I just discovered one of our blog contributors and classmate, Mallory Shelter (@malshelter), found this long before I did over on her PR job-hunting blog. Must give credit where credit is due!

Media_httpfarm5static_fxfdd
Photo by bjornmeansbear.

1. Go with the Brill Street approach.  Say you're the expert even if you're not or at the risk of seeming plastic to the world around you.  LOTS of companies and people doing this.
via hrcapitalist.com

The HR Capitalist has a great take on what you should—and should not—be putting into your social media profiles, bios, and "About Me" pages.

It's easy to end up sounding like a tool if you overdo your personal branding efforts. But you shouldn't limit yourself either.

The big no-no? Leaving it completely blank.

Filed under  //  about   bio   personal brand   personal branding   profiles   social media