Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
What’s the role of public relations when it comes to search engine optimization? When PR thinks SEO, we often talk about jamming keywords into press releases, headlines or blog posts. In reality, overstuffing keywords actually damages search rankings. But, there are a whole host of other ways PR — specifically social media — and SEO can support each other.
The most important thing I learned from the in class presentation this week is how easy it is to create a productive profile on a site like LinkedIn. I have received multiple invitations by people to join during my undergraduate years but I have been overwhelmed by the thought of creating a profile for employers to review online. The presentation explained how valuable it can be to have recommendations on there and that I do have the resources from Newhouse to have a great LinkedIn profile. This would be very valuable for my future career because even though I am not really sure what I want to do after graduate school it will help get my name out there and I might hear from a company or an employer that I might never would have thought to contact on my own. The important question that remains unanswered for me then is how can one adjust their profile on a site like LinkedIn if they are not receiving attention from the types of PR jobs they really are interested in or if they are receiving no attention at all?
