Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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Aug 26 / 3:28pm

Article Marketing: Mostly A Scam [Whiteboard Friday | SEOmoz]

by Philip Ryan Johnson
via seomoz.org

I really do love the quality of content produced by SEOmoz, especially for Whiteboard Fridays. Always original, exclusive, and enjoyable to read/watch.

Posts range from highly relevant to exceedingly relevant, with this week's excursion into the dark side of article (or content) marketing is no exception.

Here, Rand shows off his keen ability to be perfectly in-tune with the current state of content (or article) strategy.

Extremely relevant to anyone in the midst of planning or implementing any type of related content strategies for their organization (e.g., hiring bloggers to write on your niche topic, either for your blog or elsewhere; enabling staff to become your organization's 'industry experts' via tweeting or manning the Facebook page; or simply any other planned strategic activity with content creation a core tactic—and these will always have a certain degree of inherent risk).

Highly recommended.

Filed under  //  Rand   SEOmoz   article strategy   content strategy   guest blogging   marketing   public relations   scam   social media strategy   strategy   whiteboard friday  
 
Jun 22 / 11:14pm

14 “PR & SEO” Tweetable Tips

by Philip Ryan Johnson
What’s the role of public relations when it comes to search engine optimization? When PR thinks SEO, we often talk about jamming keywords into press releases, headlines or blog posts. In reality, overstuffing keywords actually damages search rankings. But, there are a whole host of other ways PR — specifically social media — and SEO can support each other.
via prtini.com

Filed under  //  PR   SEO   Search Engine Optimization   public relations  
 
Feb 3 / 9:14pm

What does social media mean?

by Attia Nasar

In yesterday's class we were asked to define social media.  Something so meander that I never really thought about it, and was almost perplexed at my difficulty in describing exactly what social media means.  Do I want to define it from a public relations perspective, an everyday user perspective or etc?  Social media can mean different things to different aspects of our society.  By the end of class I had come up with this as a definition:

Social Media are a media where individuals or groups go from consumers to active producers of information through internet and web-based technologies to interact instantaneously with a public while actively building relationships and maintaining transparency.

(Note: I defined it from a public relations perspective!) But I still think it is lacking.  My question is: is social media solely based on internet technologies?  I think social media go beyond the Internet.  I think it needs to incorporate the behavior of individuals as well, because no one can disagree that social media has drastically changed the way we communicate. So you have to take into consideration the relationship-building aspect that is so finely associated with social media.

 

In yesterday's we also discussed the notion of product placement in films v. celebrity endorsements in tweets, is there a difference?

I believe that there is no difference.  We (as a collective society) do not require that films explicitly state their endorsements during a scene so why should Twitter? It's not as if Twitter is a public service, so I don't think that that kind of transparency has to exist.   I think Twitter and similar social networking sites (like Wikipedia) depend upon user accountability to call out the wrong-doers.  Asking Twitter for the accountability of celebrities is like asking it to place a warning label on its pages.

 

Filed under  //  Twitter   endorsements   public relations   social media   user accountability