Red Cross Raises $800,000+ for Haiti Through Text Message Campaign
Susan Watson, director of marketing and visibility for the Red Cross, tells us that they’re getting reports every half hour with the latest donation numbers, and the current total — as of 4:30 p.m. EST — is greater than $800,000 for text message donations alone.
via mashable.com
Wow. This is a great testament to the power of social media and mobile campaigns during a natural disaster crisis. Much can be learned from this for future disasters.
