Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
One of the more popular KPIs was number of impressions/reach, which was cited by 42% of respondents from the high-tech industry. Additionally, 57% of those in media, entertainment or leisure industries used the number of social network fan “likes,” and 46% of those at utility and banking services companies analyzed customer satisfaction scores.
Additionally, many areas within a corporation can benefit from listening to and engaging customers. Respondents said that market strategy (74%), web-interactive marketing (74%), brand management (72%), public relations (64%), product marketing (63%) and market research (53%) were all corporate functions that had created strategies based on information from listening and engagement initiatives.
No matter what metrics and KPIs marketers used to track listening and engagement initiatives, many were seeing success. Sixty-three percent of respondents told Dell and Forrester Consulting they had seen a positive effect from such initiatives on brand awareness, while 57% said the same about brand sentiment, and 50% about overall business success.
Cooling the deals has led Old Spice body wash to a 24% sales decline in the four weeks ended July 10 and a 9% decline for the 12-weeks period vs. a year ago, according to SymphonyIRI data. Yet it's still ahead of Axe for each of those periods and, by a smaller margin, for the 52 weeks. And any way you cut it, Old Spice is the leading men's brand now -- though that data doesn't cover Walmart, club and dollar stores. And Beiersdorf's Nivea and Henkel's Right Guard are gaining more ground than either of late.
A majority of marketers are engaging in social media as a marketing channel, and a large number of those consider the professional networking site LinkedIn as offering the best ROI.The “BMA Project Case Study,” a survey of Business Marketing Association members by online research company Itracks Online Data Collection, found that 89% of respondents are using social media as part of their marketing mix. LinkedIn was favored as providing the greatest ROI by 49% of respondents, followed by Twitter (20%), Facebook (15%), blogs and videos (11%) and YouTube (6%).
Interesting survey of Business Marketing Association members found LinkedIn to be the most favored social media platform among marketers, with greater return on investment (ROI) than Twitter, Facebook, or blogs/videos.
The study begs the question as to whether these results apply to public relations practitioners.
Cheers to @sharilee for the link.
Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest-running and most popular blogs for nonprofits and co-author of the forthcoming book, “The Networked Nonprofit,” to be published by J. Wiley in 2010. Beth is also the CEO of Zoetica, a company that serves nonprofits and socially conscious companies with top-tier, online marketing services. SmartBrief on Social Media Lead Editor Jesse Stanchak caught up with Beth to ask about social-media best practices for nonprofits.
The most extensive list of Social Media Monitoring tools I've ever seen—127 and growing.
Can't remember the last time I came across such a well-managed and curated list of social media tools. Glad I found this. Now, if only I had time to try them all!
Has anyone used some of the tools on the list? There are the usual big guys—Radian6, ScoutLabs, Cision, Vocus, and so on—but they make up a small fraction of the other 123 tools.
Thoughtfully organized by which social media each monitor. I would, however, love to see a ranking or voting system implemented. Hat tip regardless.
Understanding and taking action on Google Analytics data.
A key shift in the Web Analytics 2.0 world is that we don’t simply measure KPI’s but rather we do Key Insights Analysis (KIA’s) such as:
- Click Density Analysis
- Visitor Primary Purposes
- Task Completion Rates
- Segmented Visitor Trends
- Raw Voice of Customer Pareto Analysis
- Multi Channel Revenue Impact
Page views, path analysis, hits, visitors, and so on just aren't cutting it anymore. Think I'll grab this book too...
