Newhouse Social Media // Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.
So… Ask me what I think of Sprout social
I like it…
Ask me again what I think of it.
I reaaally like it
Okay ask me what i reaaally think of it.Okay, if you insist.. here are my unbiased review of what i REALLY think of Sprout Social.
Follow the link for an overwhelmingly delightful review of Sprout Social.
For a student on a budget, look no further—Sprout Social is for you.
It may not be dead, and it’s entirely possible I’m shoveling dirt on something that’s still writhing around, promising me it is in fact the next big thing, but I’m now deaf to its cries. Google Plus is a failure no matter what the numbers may say.
25 million users in barely a month is nothing to sneeze at. Google Plus holds the honor of being one of the fastest growing websites in history, and these early numbers had analysts screaming that Facebook would be all but dead in a few more months.
But today I click on my newsfeed and see tumbleweed blowing through the barren, blank page. It’s a vast and empty wasteland, full of people who signed up but never actually stuck around to figure out how things worked in this new part of town. One simple click takes me back to Facebook, and my wall is flooded with updates and pictures from 400+ friends. This just isn’t a contest, and it never will be.
To know why G+ has failed, we must first look at how Facebook succeeded.
I'm sure we'll be discussing this on Saturday. :)
UPDATE: The author wrote a follow-up article later in the day as a response to the outcry of support from Google Plus users.
New feature by Foursquare allows you to "share the places you love" with Foursquare lists.
Sounds similar to Twitter lists, but is it?
What do you think?
Will this attract new and old users to Foursquare? Will it be a top feature? Will it only be used by everyone, or just anyone on vacation?
What do you think the intent is of Foursquare by releasing this feature?
One of the more popular KPIs was number of impressions/reach, which was cited by 42% of respondents from the high-tech industry. Additionally, 57% of those in media, entertainment or leisure industries used the number of social network fan “likes,” and 46% of those at utility and banking services companies analyzed customer satisfaction scores.
Additionally, many areas within a corporation can benefit from listening to and engaging customers. Respondents said that market strategy (74%), web-interactive marketing (74%), brand management (72%), public relations (64%), product marketing (63%) and market research (53%) were all corporate functions that had created strategies based on information from listening and engagement initiatives.
No matter what metrics and KPIs marketers used to track listening and engagement initiatives, many were seeing success. Sixty-three percent of respondents told Dell and Forrester Consulting they had seen a positive effect from such initiatives on brand awareness, while 57% said the same about brand sentiment, and 50% about overall business success.
Cooling the deals has led Old Spice body wash to a 24% sales decline in the four weeks ended July 10 and a 9% decline for the 12-weeks period vs. a year ago, according to SymphonyIRI data. Yet it's still ahead of Axe for each of those periods and, by a smaller margin, for the 52 weeks. And any way you cut it, Old Spice is the leading men's brand now -- though that data doesn't cover Walmart, club and dollar stores. And Beiersdorf's Nivea and Henkel's Right Guard are gaining more ground than either of late.
One of the most fascinating aspects about the launch of Google+ is the way it reframes how we, as individuals, interact with our communities. As Brian Solis so rightly points out, the initial Facebook model of creating a single social graph of up to 5000 friends must now be compared to a series of what Google+ calls ‘circles’ that expand and contract as we pass through various life stages, jobs, relationships and experiences in our lives.
This contrast is very instructive as to the future, and is particularly important for brands trying to engage with their customer communities. By now, most brands have overcome their reticence to participate in social media, and exhausted their knee-jerk reaction to buy their way to a sizable social footprint that is at least comparable to their competitors. But the challenges continue to arise.
This new reframing, just as Twitter emerged after Facebook, and Google+ after Twitter, we will see more social platforms emerge that will become increasingly sophisticated and nuanjced in their expression of how individiuals prefer to relate to each other. Ultimately, it’s possible that these platforms themselves will be designed as templates that the users themselves can customize in terms of the best way to express their community and experience of life.
What this means for brands is significant. It is already challenging to engage and maintain the interest of your customers in real time across multiple platforms, especially as many brands are still fighting the inertia that inevitably comes with hierarchical structures designed with control in mind. But now, as the social business marketplace becomes increasingly fragmented and more and more micro-communities, specific to a variety of media (Path, Instagram) start to emerge, brands face the prospect of reaching an increasing number of specific audiences, conversations and communities all in real time.
