Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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Jul 15 / 3:29pm

The Social Habit 2011 | Edison Research

by Philip Ryan Johnson

The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence.

This study was originally presented by Edison Vice President of Strategy Tom Webster at Blogworld in New York on May 25, 2011, and presented new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.

Highlights of the study included the following:

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

Approximately 46 million Americans 12+ now check their social media sites and services several times every day.

Much of this frequent usage is driven by mobile access. 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.

One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.

Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.

Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.

via edisonresearch.com

Filed under  //  Twitter   adoption   diffusion   facebook   innovations   research   social media   social networking   technology   trends  
 
Mar 2 / 1:36am

L&Q 2/23

by Kevin Leonardi

I was most impressed with how South Korea is a leader on the world's stage as far as Internet usage goes.  I had no idea that Naver has such a commanding market share there, especially when compared to Google.  I think many Americans would just assume that Google is the market leader in every country worldwide (I know I did).  It was interesting to see the ways that Naver has differentiated itself in Korea, especially considering that about 50% of Koreans visit Naver everyday.  That says a lot both about Naver itself as well as the high level of broadband penetration in Korea.

I wonder how search engines and social networking platforms will evolve as Internet usage continues to increase.  Will there ever be one search engine or social networking site that everyone around the world uses almost exclusively, in addition to sites that are more "local?"  I think the "local" need will always be present, but how "global" can the world become as broadband penetration increases?

Filed under  //  South Korea   search engines   social media   social networking  
 
Feb 24 / 1:44am

Class 2-23-10

by Lauren Baer

I found Hyunjin Seo’s presentation to be very interesting. One thing that stood out to me was when she put up the internet world map. It was fascinating to see how many countries are still lacking a significant connection. I also found it interesting that although different social networking sites have been created and are being used by a variety of people, that with the exception of a handful of countries, the majority of the world is on facebook.

My question is: since facebook seems to be the primary major social networking tool across the world, are countries such as Russia and China at a disadvantage because their primary networking sites are different?

Filed under  //  Hyunjin Seo   facebook   social networking  
 
Feb 4 / 11:02pm

FRONTLINE: Digital Nation: Life on the Virtual Frontier [Watch Online]

by Philip Ryan Johnson
via pbs.org

I love Frontline. They produce some of the best journalism and each episode is always on a strikingly relevant topic.

Their February 2nd episode digital_nation is no different, which poses the question, "Is our 24/7 wired world causing us to lose as much as we've gained?"

In Digital Nation: Life on the Virtual Frontier, Frontline presents an in-depth exploration of what it means to be human in a 21st-century digital world... [and] embarks on a journey to understand the implications of living in a world consumed by technology and the impact that this constant connectivity may have on future generations.

You can watch the full 90-minute episode online now for free at PBS or Hulu.

Filed under  //  Frontline   PBS   change   connectivity   culture   digital   digital media   digital nation   future   generation   interconnectedness   mass media   media effects   media literacy   nation   privacy   social media   social networking   society   students   technology   trends   video   youth