Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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South Korea

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Mar 2 / 1:36am

L&Q 2/23

by Kevin Leonardi

I was most impressed with how South Korea is a leader on the world's stage as far as Internet usage goes.  I had no idea that Naver has such a commanding market share there, especially when compared to Google.  I think many Americans would just assume that Google is the market leader in every country worldwide (I know I did).  It was interesting to see the ways that Naver has differentiated itself in Korea, especially considering that about 50% of Koreans visit Naver everyday.  That says a lot both about Naver itself as well as the high level of broadband penetration in Korea.

I wonder how search engines and social networking platforms will evolve as Internet usage continues to increase.  Will there ever be one search engine or social networking site that everyone around the world uses almost exclusively, in addition to sites that are more "local?"  I think the "local" need will always be present, but how "global" can the world become as broadband penetration increases?

Filed under  //  South Korea   search engines   social media   social networking  
 
Mar 1 / 11:37am

L&Q 2/23

by Hannah Stember

Learned: On Tuesday, I think maybe the most interesting thing about the class was not what I learned, but what happened. It was so cool to me to be chatting with someone from South Korea live! I was also enlightened to learn about the different types of search engines and social media that South Korean's use, because it is not just Google and Facebook. It is cool that they have search engines tailored just for them and their alternate Facebook-esk website for online social interactions.

 

Question: Are other counties using social media for public diplomacy outreach? This was such a interesting concept to me and I had never heard of it. Are we able to chat with other country's diplomats or is this just a US thing?

Filed under  //  South Korea   Twitter; social media; information   public diplomacy  
 
Feb 24 / 5:26pm

L & Q Feb. 23

by Attia Nasar

In yesterday’s class we explored Internet relations in South Korea. I am really intrigued by South Korea’s success in providing broadband capabilities to 95% of the population.  I posed a question to Jong-Ho discussing why South Korea has thrived in this sector where other countries (like its neighbors!) have failed to allow similar open access to broadband and internet capabilities.  Jong-Ho said that South Korea has focused on building internet infrastructure technologies, and invested in industries that can thrive without natural resources because South Korea does not have that to offer.  South Korea is a small, yet heavily populated state where relationships and communications between people are emphasized and the internet has facilitated these communications. 

Another question that I have is that access to broadband seems great and that it’s amazing that the government supports it the way it does, but what are some instances that the government has tried to limit access and how has NHN managed?

Filed under  //  Internet   South Korea