Learnings and Questions April 14, 2010
The most important thing I learned for class was about native versus web based apps when we were preparing our presentation. I definitely see the pros in each which is why hybrid apps seem like they might be the best option. It was also neat to learn through case studies how companies can broaden their reach to customers through mobile apps. This is valuable to my future career because the use of social media is growing and mobile apps are definitely something a future client could be considering as a part of their mobile marketing strategy just like Starbucks did. It is important for me to know how other companies have been successful or have had problems with mobile apps so that I could steer a future client in the most productive direction for them. The question that definitely remains for me is if you are a smaller business how do you get your mobile app out there so that it is helping generate revenue for your company? Professor Johnson brought this point to our attention because there are billions of apps out there and a company does not want to put energy into something that is just going to be created and sit around only not to be found by the publics you were trying to reach.
