McDonald's Brilliant Interactive Billboard Campaign
via thenextweb.com
In Sweden, McDonalds created an interactive game billboard, allowing anyone to seize control to play for 30 seconds and win coupons for free food.
Impressive tactic?
Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
In Sweden, McDonalds created an interactive game billboard, allowing anyone to seize control to play for 30 seconds and win coupons for free food.
Impressive tactic?
Here’s my advice on managing your Facebook fan page:
- Set your vanity URL
- Install applications
- Import RSS in the Notes application
- Frequently share useful articles and videos
- Post upcoming events
- Provide info to Facebook fans first
- Post discounts, deals and coupons — skip the line pass, secret sales, bring a friend coupon
- Ask fans for their feedback and insight to improve your products/services and do a drawing for one lucky participant
- Set appropriate privacy settings on your personal page
