Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Sep 19 / 9:45pm

Why Netflix is a cautionary tale for newspapers

The problem for print publishers — one that Netflix arguably doesn’t share — is that their legacy business still produces the bulk of the revenue they pull in via advertising, and therefore, the incentive to de-emphasize or radically downsize that part of the business isn’t as obvious. Hence, the reason why you see so many publishers opting for paywalls, which bring in incremental revenue but are mostly intended to function like a line of sandbags, keeping existing print subscribers from deserting that business for the free web.

Netflix doesn’t have to worry about the impact of its shift on advertising revenue the way that newspapers do, which is probably why it has accelerated its move, while many print publishers are still waffling about what to do more than a decade after the rise of the consumer web. All Netflix has to worry about is the impact on its customers, which is why Hastings has become so apologetic. The effect of the changes on the company’s revenue — and the resulting decline in the company’s share price — are enough to make it obvious that people don’t like the change.

Poor, poor Netflix. This is starting to feel like the early stages of a (very) bad breakup.

We already loved you—how could we not? You have spent years enticing us—the eager and easy-to-please consumers—with simple DVD rentals and multiple-device streaming services, along with an ever-growing library of movies, documentaries, and television shows—both new and old.

Stop trying so hard to make us hate you!

Filed under  //  digital media   entertainment   netflix   news   newspapers   print   publishing   technology   trends  
Aug 15 / 8:45pm

A Eulogy for Google Plus | Forbes

It may not be dead, and it’s entirely possible I’m shoveling dirt on something that’s still writhing around, promising me it is in fact the next big thing, but I’m now deaf to its cries. Google Plus is a failure no matter what the numbers may say.

25 million users in barely a month is nothing to sneeze at. Google Plus holds the honor of being one of the fastest growing websites in history, and these early numbers had analysts screaming that Facebook would be all but dead in a few more months.

But today I click on my newsfeed and see tumbleweed blowing through the barren, blank page. It’s a vast and empty wasteland, full of people who signed up but never actually stuck around to figure out how things worked in this new part of town. One simple click takes me back to Facebook, and my wall is flooded with updates and pictures from 400+ friends. This just isn’t a contest, and it never will be.

To know why G+ has failed, we must first look at how Facebook succeeded.

I'm sure we'll be discussing this on Saturday. :)

UPDATE: The author wrote a follow-up article later in the day as a response to the outcry of support from Google Plus users.

Filed under  //  Google Plus   google+   review   social media   technology   trends  
Jul 15 / 3:29pm

The Social Habit 2011 | Edison Research

The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence.

This study was originally presented by Edison Vice President of Strategy Tom Webster at Blogworld in New York on May 25, 2011, and presented new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.

Highlights of the study included the following:

Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.

This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+.

Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.

Approximately 46 million Americans 12+ now check their social media sites and services several times every day.

Much of this frequent usage is driven by mobile access. 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.

Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.

One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.

Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.

Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.

Filed under  //  Twitter   adoption   diffusion   facebook   innovations   research   social media   social networking   technology   trends  
Mar 17 / 9:16pm

Where are Twitter Users Going?

Media_httplatimesblog_vhape

Interesting take from LA Times about research done by Hitwise.

Filed under  //  Twitter   technology   trends  
Feb 4 / 11:02pm

FRONTLINE: Digital Nation: Life on the Virtual Frontier [Watch Online]

I love Frontline. They produce some of the best journalism and each episode is always on a strikingly relevant topic.

Their February 2nd episode digital_nation is no different, which poses the question, "Is our 24/7 wired world causing us to lose as much as we've gained?"

In Digital Nation: Life on the Virtual Frontier, Frontline presents an in-depth exploration of what it means to be human in a 21st-century digital world... [and] embarks on a journey to understand the implications of living in a world consumed by technology and the impact that this constant connectivity may have on future generations.

You can watch the full 90-minute episode online now for free at PBS or Hulu.