Newhouse Social Media // Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.
It used to be considered a violation of etiquette to cut your salad with a knife, because vinegar would discolor pewter blades. Now that knives are made of stainless steel, that rule has gone by the wayside.
Twelve years ago, when I was marketing communications manager for a small software company, I suggested we all add our booth information for an upcoming trade show to our email signatures. One of our IT guys (who rocked a wolf shirt long before it was cool) complained; he said it was a violation of “netiquette” to have an email signature longer than four lines. When I asked why, he said it was a holdover from the early days of limited bandwidth. We did it anyway, and as far as I know, he was the only person who minded.
Etiquette evolves, as does online etiquette. But if you’re a social media practitioner for an enterprise company, you probably already know the basic rules of social media etiquette; at the core, they’re the same basic rules we know from face-to-face interaction. (Jim Tobin summarized this concept nicely in his book Social Media is a Cocktail Party).
Unless you’re a really rude person in real life too, in which case you’re hosed.
I asked my networks, using Twitter, Facebook and Google+, to share with me their examples of the most egregious violations of social media etiquette they see perpetrated by companies. I’ve incorporated their answers in this list of:
Top 10 Enterprise Social Media Etiquette Fails
Check out the article to read more.
Facebook is a great way to engage your community with its business pages. From videos and photos to questions, there are myriad features on Facebook pages that help you appeal to every type of user.But how can you keep the content you post on your Facebook page fresh? If you want to get your community to engage, you need to offer something valuable and new.
Here are 25 ideas to liven up the content you share on your Facebook page. If you want tips like these for Twitter and your company blog, check out the latest eBook from the social business hub oneforty.
via ragan.com
Managing your reputation online is all about getting your message across. When doing so across different languages, it can be doubly difficult, but given the global reach of the web, monitoring your online reputation can be essential for your business or brand.
Worth checking out for tips. Relevant to many who need to monitor social media and face difficulties when measuring across non-English languages.
Some more great blogging tips!
Why you must blog, what you should blog about, the right and wrong way to blog, and how to find your blog's voice. Great advice that will help your blog promote YOU more effectively.
HOW TO: Create a Successful Company Blog via mashable.com
Mark Suster is a Partner at GRP Partners, a Venture Capital firm in Los Angeles. He blogs at Both Sides of the Table and can be found on Twitter at @msuster.
I’m often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur.
In this post I’ll cover why you need to blog, how to determine what to blog about, and finding your blog’s voice.
1. Google Buzz will integrate very nicely with mobile phones and maps. So this will further impact mobile social networking and online communities on the go. This could affect events PR and marketing quickly
2. It will be easy to use (where many say Twitter isn't). Google Buzz has already been described as something so simple 'your mother' would use it, according to one watcher I'm following
3. Search engines will find content much more easily than with content on Twitter. For brands this is a reputation management issue
4. For PR people, the address book has always been valuable. Whatever your current email address book is, exporting it into Gmail as well will create an instant social network
5. There will be an 'enterprise' version of Google Buzz coming soon. This will change the way internal communications works as well (and might thwn also create the Yammer.com killer)
As a college student, we know you’re always on the hunt for tools that save you time and trouble, especially on homework. That’s why we’ve generated this list of tips and tricks for using Google Wave, a powerful collaboration tool that lets you manage projects, swap files and communicate in real-time, with no delay.
Still figuring out Google Wave, but I know it has potential—especially for students. Check out these links. Great list of resources to get started.
