Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

Filed under

transparency

See all posts on posterous with this tag »
 
Feb 19 / 3:18am

Encouraging Social Media Use in the Workplace Has Benefits

by Philip Ryan Johnson

Here are three reasons to let your employees get connected:

  1. More attractive workplace. Many people, especially younger generations, see social media as a staple of work life and seek out employers who understand and acknowledge the critical role these new technologies play in our world.
  2. Improved productivity. Research has shown that employees who take breaks to surf the Internet for fun are ultimately more productive than their surf-adverse colleagues.
  3. More engaged workforce.  Employees not only appreciate companies that allow them to check Facebook at work, but they also use social media to connect with colleagues, improve communication, and speed up decision making processes — all of which helps them engage with their work and the organization.
via businessesgrow.com

Remember transparency = trust with employees? Great example.

Filed under  //  productivity   social media   transparency   trust   workplace  
 
Feb 17 / 2:35pm

WOMMA Releases Guide to Disclosure in Social Media Marketing

by Philip Ryan Johnson
Media_httpwommaorgeth_haaoi
via womma.org

Just released. PDF version is available to download.

Filed under  //  disclosure   ethics   social media   transparency   womma  
 
Jan 27 / 11:32pm

1/26 Class

by Kevin Leonardi

Joe Chernov's talk was pretty great - learning about the importance of transparency in social media was pretty interesting in and of itself, but it was extremely worthwhile to hear him speak about the new FTC blogging guidelines.  I really liked hearing the examples of how poor transparency or overall social media ineptness can have real backlash for an organization (such as for Target or Motrin).  Learning about how the government views social media made the topic even more pertinent and worthwhile.

I'm curious to see where the FTC will go from here now that they recently released their guidelines for blogging.  On the topics of government, social media, and transparency, I'd like to learn about how different governmental agencies, departments, and individual politicans use social media to their advantage.  I know the White House has started to break into social media, for example, and I know individual politicians are all over Twitter.  Does using social media make the government more credible, or is transparency the key factor, no matter what medium is used?  That's something I'd like to look into further.

Filed under  //  government   social media   transparency  
 
Jan 26 / 6:13am

Better Than Googling Yourself - Find Everything About You Online

by Philip Ryan Johnson
Media_httpwwwwebmiico_fsyix
via webmii.com

WebMii claims to "find all online public information about you."

It actually does a pretty good job at scouring the web finding information about you.

You'll also get your PeopleRank visibility score from 0 to 10.

My PeopleRank score is a 4.1 when entering Philip Ryan into the first box, and Johnson into the second.

It jumps up to 9.1 if I omit my middle name, for obvious famous architect-related reasons...

Media_httpuploadwikim_baxte

via Wikipedia.org
Filed under  //  google   name   privacy   search   transparency   webmii