Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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trust

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Jul 16 / 12:35pm

3 Reasons Why Relevant Content Matters

by Philip Ryan Johnson

We all know that the social customer is not only gaining influence but also inundated with content. The following diagram illustrates an example of two customer journeys and the way each interacts with different forms of media (content). This presents two challenges; one for consumers and one for brands. Consumers who live in the “stream”; that is, Twitter, the Facebook news feed, FriendFeed, Google Reader for example are inundated daily with thousands upon thousands of marketing messages. As a result, they are filtering out the content that is not relevant to them. Everything else is noise and usually ignored.

via socialmediaexplorer.com

Filed under  //  Edelman   authenticity   content   content strategy   personal relevance   relevance   social media   trust  
 
Feb 19 / 3:18am

Encouraging Social Media Use in the Workplace Has Benefits

by Philip Ryan Johnson

Here are three reasons to let your employees get connected:

  1. More attractive workplace. Many people, especially younger generations, see social media as a staple of work life and seek out employers who understand and acknowledge the critical role these new technologies play in our world.
  2. Improved productivity. Research has shown that employees who take breaks to surf the Internet for fun are ultimately more productive than their surf-adverse colleagues.
  3. More engaged workforce.  Employees not only appreciate companies that allow them to check Facebook at work, but they also use social media to connect with colleagues, improve communication, and speed up decision making processes — all of which helps them engage with their work and the organization.
via businessesgrow.com

Remember transparency = trust with employees? Great example.

Filed under  //  productivity   social media   transparency   trust   workplace  
 
Jan 19 / 3:27pm

Social Media Consultants: Trust Your Gut

by Philip Ryan Johnson
Doing business by believing in your intuition is the most important skill you can have. There’s a great deal of risk being taken in the new media/social media space, and it’s important that companies are willing to take those risks in order for the space to grow. I’m nervous about some of the guidance being provided, as it counteracts the already uphill battle we’re fighting. Businesses need to be taking smart risks. If they can’t trust their consultant to pilot them through this asteroid field that we’re all flying through together, who can they trust?
via mashable.com

Filed under  //  business   consultant   social media   trust