Newhouse Social Media // Curated by colleagues from the PRL600.3 Social Media Public Relations class in the Communications Management Executive Ed. Program at the S. I. Newhouse School of Public Communications, Syracuse University.
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Topsy is a dedicated site for searching Twitter. It’s better, it turns out, than Twitter’s own search functions.
If you’ve tried to search for tweets on Twitter’s built-in search box, you know it can be frustrating.
For a currently popular topic, you’ll get dozens of recent tweets. For an older topic, you may get no results at all. Twitter has an advanced search page, but a better alternative is Topsy, a dedicated Twitter search engine. It’s so good that even Twitter’s official guide for journalists suggests using Topsy to research news topics.
Topsy’s advanced search, linked from its home page, lets you search for specific Web domains or Twitter users, tweets posted during a specific period of time in the past, and for all tweets with the word “lady” but not “gaga.” You can also specify only tweets that include photo links, video links or Web links.
Social Networks
The way people connect digitally.
Topsy has indexed tweets back to mid-2008. It does not keep them all, but it does keep the ones that were retweeted a lot, or that came from people whom Topsy deems influential because they are often retweeted or cited in other people’s tweets. That same influence algorithm lets you sort search results by relevance rather than in chronological order.
Topsy is also a good way to check in on what’s hot on Twitter right now. The site’s home page features a frequently updated list of trending links, again sorted by relevance. For example, if a few celebrities tweet a video, it will rank higher than one tweeted by a larger group of little people. And there’s a special page devoted to trending videos. Click the video thumbnail, and Topsy pops up a video player rather than sending you to YouTube or another site. Right now the top video is a bunny playing with a ball of string. The people have spoken.
The Social Habit is a new study conducted by Edison Research and Arbitron, and is derived from the 19th Edison/Arbitron Internet and Multimedia Research Series, one of the longest-running studies of consumer adoption of the Internet, new media and other technologies in existence.
This study was originally presented by Edison Vice President of Strategy Tom Webster at Blogworld in New York on May 25, 2011, and presented new, unreleased data for 2011 on America's adoption of social networking sites and services, with a detailed look at Facebook and Twitter usage, mobile social behavior, and location-based apps and services.
Highlights of the study included the following:
Social Media now reaches the majority of Americans 12+, with 52% having a profile on one or more social networks.
This figure is driven largely by Facebook, which is now used by over half (51%) of Americans 12+.
Twitter is as familiar to Americans as Facebook (with 92% and 93% familiarity, respectively); however, Twitter usage stands at 8% of Americans 12+.
Approximately 46 million Americans 12+ now check their social media sites and services several times every day.
Much of this frequent usage is driven by mobile access. 56% of frequent social network users own smartphones, and 64% of frequent social networkers have used a mobile phone to update their status on one or more social networks.
Location-based sites and services (such as Foursquare and Facebook Places) are familiar to 30% of Americans 12+, and used by 4% of Americans 12+.
One in four social network users knowingly follow brands, products or services on social networks. For those who use these sites and services several times per day, this figure increases to 43%.
Amongst those who do follow brands, products or companies on social networks, 80% indicate that Facebook is the network they use the most to connect with companies.
Nearly a quarter of social network users indicated that Facebook is the social site or service that most influences their buying decisions. No other site or service was named by more than 1% of the sample, and 72% indicated that no one social site or service influenced their buying decisions the most.
Google’s +1 buttons have only been out for about a month, but they’re already more common than the tweet button on major web destinations.
BrightEdge, an enterprise SEO platform provider, analyzed the 10,000 largest sites on the web and found a 33% surge in placement for Google’s +1 button during the past few weeks. The company found that +1 buttons are now on 4.4% of those sites, up from 3.6% in June. Meanwhile, Twitter’s plug-ins are displayed on 3.4% of the sites.
Both Google and Twitter trail far behind Facebook, whose plug-ins, most notably its “Like” button, are on about 20% of the sites’ front pages. Note: Although the chart below lists Twitter’s plug-in as a “Twitter Share,” BrightEdge CEO Jim Yu says it refers to the Twitter tweet button.
To put +1′s growth in perspective, Facebook’s “Like” button showed up on 50,000 websites a week after the company announced a web-wide “Like” button last April. It was on more than 100,000 sites within a month. Twitter, meanwhile, made its tweet button available to publishers last August.
A Google rep declined comment on the report.
The study also notes adoption for links to Facebook Pages or Twitter feeds on front pages. Such links are much more popular than buttons, but still, more than half — 51% of the sites — have no Facebook or Twitter link on their front pages.
Percolate, currently in its "double secret alpha" version, is a blogging platform that provides curated content for you to write about. The service taps into your RSS and Twitter feeds, culls content based on your interests--the stuff that "percolates up"--and then offers you the ability to share your thoughts on the subject with friends. "We're trying to make it easy for anyone to create content," Brier says, "to take away from the frustration of staring at that blank box and trying to figure out what to say."
In many ways, Percolate aims to be equal parts Tumblr, Google Reader, and Twitter. Like Tumblr, user content is divided between your own feed--called your "Filter"--and your follower feeds--called your "Brew." But instead of having to post your own content, Percolate features a steady stream of interesting content, from you and your friends, for you to comment on.
Pay attention to this one.
I tend to go absolutely crazy waiting for the launch of new tools like Percolate that have such a great potential to change how we do work on a daily basis.
The Potential Impact of Percolate & Similar Tools?
Percolate certainly falls into this last category, as do other novel ideas launched in the past few years, such as InboxQ, Feedly, Cadmus, Refynr, or Scoot.it. We might also call these tools a Don't Make Me Think! strategy of content creation.
Not yet released, but you can visit the Percolate site now to sign up for one of the launch invites.
I hate waiting.
We’ve already noted reports that Twitter is preparing to up its ad game by placing paid-for tweets right in the middle of your Twitter stream. Now we know the deadline for the change-over.
Promoted tweets will start showing up in users’ timelines within the next 8 weeks, according to several sources who have been briefed on the matter.
There are, of course, limitations to getting your news -- and having news reported -- in 140 characters or less. A tweet is just too short to convey detail or context, and multiple tweets one after another become annoying.
That's where Tumblr comes in.
It's what Goldilocks would call, "just right." It's not a full-blown blog and it's not a one-sentence message service. It is, as Steve Rubel noted last week, a "hybrid," a platform that is "...a social network for both original and curated content... longer than a tweet and often more visual in nature."
And that's what makes it the newest and potentially one of the best tools that journalists now have.
Increasing buzz surrounding how Tumblr better enables journalists to spread news with the ease and immediacy of Twitter, but without the 140 character cap — which often forces journalists to limit context and factual details. Thoughts on how a shift toward Tumblr may impact the way that PR practitioners approach media relations?
Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter.
