Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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Twitter; social media; information

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Aug 7 / 11:57pm

How Companies Use Twitter, Facebook And LinkedIn To Hire And Fire Employees [INFOGRAPHIC] - AllTwitter

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Learning’s
Keeping your social media presence squeaky clean has never been more important. For those of you who still believed that “social” means an informal gathering that promotes communal activity, is not aware of the new FTC ruling which allows companies like the “Social Intelligence Corps” to run social media background checks on potential employees on behalf of companies/organizations.

Although prospective candidates are required to provide consent, the screening allows Social Intelligence to search through all of the candidates social channels including Facebook, Twitter, YouTube and Linkedin, to name a few. The companies search through photos, videos, and groups to determine an applicant’s social media history dating back seven years. Companies are screening for positive and negative offenses such as racist remarks or activities, sexually explicit photos or videos, and illegal activity such as drug use. Positive examples include charitable or volunteer efforts, participation in industry blogs, and external corporate recognition.

For those of you interested in taking preventive care of your social profile, check out MindFlash, an online training firm that recently developed an infographic that reviews ways in which employers are using Twitter, Facebook, LinkedIn and blogs to screen employees.

As highlighted in this article, a 2009 CareerBuilder survey revealed 45% of companies use social sites to screen potential hires; 18% of the employers found positive content on social sites that influenced their hiring decision, while 35% found negative content which influenced their decision against hiring candidates. The leading positive decision was gauged by good feelings of the candidate’s personality, while the leading reason why employees opted out of hiring employees was listings of provocative/inappropriate photos and/or information.

Question
Why would anyone believe in this day and age that online posts are private? Has “Weinergate” and “Tiger Woods Scandal” not provided substantial enough reasons why technology and personal business should never be integrated?

Apr 21 / 5:40pm

Law enforcement on social media

The group that presented in class yesterday bought about a very interesting topic: law enforcement on social media. I have heard of criminals and rapist being found via myspace and Facebook, but I did not realize to what extent. That said, how private is private? When does the Internet take the step from being a medium for us to freely express ourselves and interact with others to it becoming like Big Brother? 

Mar 1 / 11:37am

L&Q 2/23

Learned: On Tuesday, I think maybe the most interesting thing about the class was not what I learned, but what happened. It was so cool to me to be chatting with someone from South Korea live! I was also enlightened to learn about the different types of search engines and social media that South Korean's use, because it is not just Google and Facebook. It is cool that they have search engines tailored just for them and their alternate Facebook-esk website for online social interactions.

 

Question: Are other counties using social media for public diplomacy outreach? This was such a interesting concept to me and I had never heard of it. Are we able to chat with other country's diplomats or is this just a US thing?

Feb 17 / 11:24pm

L & Q

A great deal of what we learned in class yesterday on Twitter I am already familiar with.  However I was unaware of Twitter Grader.  It was cool to check out my ranking on Twitter, (at least I am within the first million!).  I also received a grade of 90/100, let's see if I can get that higher.  The power of Twitter is amazing.  Yesterday someone in the field of diplomacy tweeted my last blog post and my viewings for that page more than doubled because that person is prominent in the field! I was very excited!

My question is how could Twitter be incorporated into the class room?  I think we could all help each other out on Twitter by RT-ing and replying to posts of our colleagues.  This could really help those just getting started.  What other ways do you think we can include Twitter in class?

Feb 16 / 10:46pm

Class 2/16

Tonight, I learned a lot of new things about Twitter. Personally, I am absolutely addicted to Twitter. I have a blackberry, so it is very easy for me to stay in touch, reply to mentions, DM other people, and look up trending topics. But one thing I have always been curious about is how to get more followers. When I signed up for Twitter, I only intended to stay in touch with my friends. However, once I became more connected to the world around me, I began to follow individuals who fit my personal interests (in my case, politicians, journalists, and sport stars). When I wake up in the morning, the first thing I check is twitter. The information I get when I wake up is the same information most people eventually get...but I get the info before others. Twitter is up-to-the minute access, and can be used as an advantage over your competitors. 

 

My question is--is this sustainable? Lists are a nice feature about Twitter, but the more people you follow, the more information you get. How much is too much?

Filed under  //  Twitter; social media; information