Newhouse Social Media

Newhouse Social Media

Newhouse Social Media  //  Curated by colleagues from the 2012 MAYmester PRL530 Social Media for Public Relations class in the Public Relations Master's Program at the S. I. Newhouse School of Public Communications, Syracuse University.

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Jul 30 / 12:37pm

YouTube Broadcasts Social Good

by Val Kinney

On my personal blog this week, I discussed how corporate charitable giving fuels positivity throughout an organization. Since I love themes, I thought “what the heck?” I’ll have my weekly class blog posting reflect this topic as well.

An article on Mashable1 posted by Fox, outlines “12 Top YouTube Videos for Social Good.”  Fox notes that “This list showcases videos that integrate their cause into the viewing experience in the hope of making a greater impact” (2011, para. 4). The approach that Fox presents is supported by Solis (2011)2 who refers to YouTube and other video sharing sites as “your chance to genuinely connect with people in ways and places where their attention is focused and impressionable, using a human voice or creative narrative” (p. 67).

With the “average U.S. consumer now spending as much time online as watching television,” according to Forrester Research released3 at the end of last year, YouTube appears to be a great avenue to supplement raising awareness for a cause marketing campaign.

Have you viewed a video on YouTube that focused on a social cause? Are there elements in the video that specifically impacted your perceptions of the cause?

1 Fox, Z. (July 16, 2011). 12 top YouTube videos for social good retrieved from http://mashable.com/2011/07/13/youtube-videos-causes/#-7s4Jf1U0d4

2 Solis, B. (2011). Engage! revised and updated. Hoboken, NJ: John Wiley & Sons, Inc.

3 Anderson, J. (2010). Understanding the changing needs of the US online consumer, 2010 retrieved from http://www.forrester.com/rb/Research/understanding_changing_needs_of_us_online_consumer,/q/id/57861/t/2

Filed under  //  Social causes   You Tube  
 
Oct 26 / 1:58pm

5 Ways to Get a Job Through YouTube

by Philip Ryan Johnson

Not only is it possible to use YouTube to get a job, but it’s becoming a more popular option, especially for the current crop of would-be-employees that grew up with web video.

Some argue that video is a more personal tool for job searching, acting as a digital interview, while others see it as cold and alienating, as it lacks the face-to-face element. But YouTube isn’t just about video resumes — there are a variety of creative ways to hop online and get hired.

via mashable.com

Filed under  //  career   job hunt   personal branding   youtube  
 
Mar 23 / 10:37pm

L and Q class 3/23

by Bridget Schultz

Tonight I learned how social media is enabling companies to seek out employers that best suit their needs, rather than relying on a resume or even a personal interview. Especially in rough economic times, efficiency is essential for the concerned CEO or boss. Thus, a worker that fits the exact criteria for a job position is crucial. Social media enables employers to seek qualities out that they may ordinarily wouldn't be able to find out. Brandyourself.com is a great tool that enables potential employees to find out how much of a presence they have online. 

 

My question is, does anyone think colleges will begin to use social media to attract idea students? Maybe Youtube videos can be submitted alongside, or in place of, a college essay. Maybe colleges can use facebook to connect with future students. If these tools would be ethical or fair is not my question. Rather, does anyone see a potential opening for colleges to utilize these tools? After all, employers already are. 

Filed under  //  employees   jobs social media   youtube  
 
Feb 8 / 1:37pm

Top 12 Sites To Watch Videos That Are Better Than YouTube

by Philip Ryan Johnson
Media_httpmainmakeuse_idbyl
via makeuseof.com

Great list of sites for video other than YouTube. Vimeo is my top pick!

Filed under  //  5 Min   Big Think   Blip.tv   Current TV   TED   UStream   Vimeo   hulu   video   youtube  
 
Feb 1 / 2:27am

Fastest Way to Add Photos to a New Posterous Post

by Philip Ryan Johnson

Media_httpimgurcomeuh_oaajv

I've received a bunch of emails asking about how to get images into Posterous. You would think the simplicity of Posterous would allow you to upload photos easily, but that isn't the case if you are using the "Post by Web" interface, which I am using now.

If you have a single photo, one of the easiest ways is to write your post as an new email and then email it to your personal blog at post@posterous.com or to the class blog at post@newhousesocialmedia.posterous.com, draft your email and just click send. The image will automatically attach.

One cool thing about posting via email is that if you have multiple images, they will all appear together in a fun Posterous-style slideshow. However, this isn't always ideal as we bloggers may want to put an image at the beginning, write a few paragraphs, then have one or two images later on.

And yeah, it's great to use the bookmarklet to post links and comment on other sites, but hey, we're hardcore bloggers now and often have our own opinion...so we need to use the regular web interface to create a post.

So how do you upload images to your post and get them to appear correctly?

Well, Posterous makes it easy—and difficult. There is no upload image button within the web interface. But wherever you want an image to appear, you simply copy/paste a link to the image directly into your post. The only thing is you have to have an image already uploaded somewhere on the web—Flickr, Picasa, or other sites. Flickr tends to be the easiest, but creating an account and all the hassle that goes with that makes Posterous seem like a lot of extra work.

Use Image Sharing Sites

One of the easiest ways to do this is by using one of the image sharing sites that have become popular mostly due to Twitter, such as Twitpic and Imgur. Those like Twitpic are geared for Twitter users, but others like Imgur are for anyone to quickly upload a photo and get a link to that photo as fast and easily as possible.

Just visit the Imgur site, click the Browse button, and click Continue to upload your photo.

The copy the URL address on the next page:

Media_httpimgurcomkyx_hhhjg

And come back to your Posterous post and just paste the link directly into your post on its own separate line—don't paste the image link within a paragraph or a sentence because it won't always work. Just hit that return button, paste the link, hit return again, and continue typing.

Easy.

The same thing goes for any image on the web with the usual .jpg, .gif, or .png extension. As well as links to YouTube videos. Posterous is pretty smart at recognizing links to different types of content.

For more on this, check out a related post on the Official Posterous Blog.

Filed under  //  blogging   flickr   images   imgur   links   photos   picasa   posterous   uploading   web interface   writing   youtube